5″ By 6″ By 8″, That’s All You Get
Retail space in the dispensary is the most highly sought after access to popping your brand. Whether you are an established mega brand, or completely new to the industry, gaining a few square inches of shelf space will make or break your business. And what you do with those few square inches will either set…
Modern Website Musts in 2024 to Establish Credibility & Compete Online
48% of visitors cited website design as an important factor for determining business credibility, and there are 2.4 million people online daily. That’s a lot of opportunity. Don’t lose them at hello! A modern website adds value to your biz and instant credibility — and customers expect it. Learn real actionable tips to elevate your…
Reaching Your Revenue Goals with Cannabis Data Analytics
As the cannabis industry matures, the market is becoming increasingly competitive for both licensed and ancillary businesses. Insight into established and emerging markets is now more valuable than ever as business owners are searching for ways to obtain new leads, make informed decisions, and expand their businesses. Data analytics is an important tool used across…
Finding Your Voice In A Dispensary
This presentation delves into the integral role of neighborhood dispensaries within medical marijuana communities and states, highlighting the deep connections formed between dispensary staff and their clients. At the core of the discussion is the unique position of dispensaries as community hubs, akin to traditional gathering places such as churches, bars, or barbershops. The speaker,…
State Of The Union In Cannabis Marketing B2B & B2C
If all you have going is SEO and Billboards then you should attend this seminar. If you are stuck on how to get into 21+ focused marketing in the B2B space without cold calling – you should attend this seminar. The FCC has recently allowed certain CBD products to appear on National advertising networks that…
Marketing for the Best Cannabis ROI Results
We will bring the depth of knowledge in marketing and laminated products (direct mail, postcards, menus, gift cards, business cards, loyalty and key tags for referrals). We will discuss the process of targeting YOUR customer, our technology capabilities including encoding data into a magnetic stripe or a bar code that talks to the POS system,…
Why Your Cannabis Business Needs a CRM
Between oversupply, maxed out-efficiencies and illegal markets, many cannabis retailers are trapped in a race to the bottom, losing money to compete for customer share. One of the best ways for these businesses to escape this destructive cycle is by adopting customer relationship management (CRM). The same customer using Netflix, Spotify, Instagram and Amazon daily…
Reputation Management – Do online reviews really matter?
Educational session to highlight the importance of inbound marketing and online reputation management for dispensaries. Impact of online reviews on revenue, customer satisfaction and employee morale. How to handle negative customer reviews? What is ROI for marketing activities – inbound vs. outbound?
Hierarchy of Loyalty: Advanced Marketing Tactics to Power Growth and Increase Revenue
You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical…
Entering Illinois: Cannabis Trends for New Licensees
As the Midwest becomes one of the fast-growing regions for cannabis sales, Illinois is poised to become its star state. Madeline Scanlon, Cannabis Insights Analyst for Brightfield Group, a leading cannabis market and consumer research firm, breaks down Illinois’ market forecast, its consumers and their purchasing power, plus a products dissection, including popular strains available…
Harold and Kumar’s Guide to Showing Up in Local Searches
Dispensaries rely on local customers, so showing up high in local searches on Google is the key to attracting new business. COVID has changed consumer behavior at a fundamental level, and Google has rolled out multiple updates over the last few years. It is important to understand how Google decides what to show in local…
Transparency and Return on Ad Spend in Cannabis & CBD Advertising Solutions
Transparency and Return on Ad Spend – Both are hard to get! The FCC has recently allowed certain CBD products to appear on National advertising networks that go beyond Weedmaps™. We Handle 100’s of campaigns a month and keep our clients informed! Are you working with someone that has traditional Network Contacts? You Should Be….
Capturing the Cannabis Opportunity
The US Cannabis industry has experienced dramatic growth in recent years, growing 21% year over year for the past four years consistently. AffinityX is here to help you acquire more customers, sell more to your existing customer base, increase order size, and help you understand the behavior of your site visitors and customers. We are…
No One Grows Alone: How Sales Can Save Craft Cannabis
While everyone in the cannabis industry fights to end the stigma around cannabis, stigmas in the cannabis industry continue to hold businesses back. This session will break down the efficacy of current sales models, analyze why things need to change, and show exactly how companies can shift from making sales to survive to embracing professional…
Content to Conversion – Grow your Biz organically with social media
* Find out a new and unique way of social media marketing to grow your business in 2022 without spending a dime on Ads. * Double your conversion rate and build a strong connection with your audience with the ‘T.E.R.A’ method without getting overwhelmed (Once you implement it, all your friends will be wondering how…
Modern Website Musts to Establish Credibility with Customers & Compete Online
48% of visitors cited website design as an important factor for determining business credibility, and there are 2.4 million people online daily. That’s a lot of opportunity. Don’t lose them at hello! A modern website adds value to your biz and instant credibility — and customers expect it. Learn real actionable tips to elevate your…
Packaging Your Product
Is the look of your package important? How do you differentiate yourself from the competition? Supply chain challenges: domestic vs off-shore manufacturing. What should you expect from your supplier? What packaging is possible? Educate the audience on print packaging and labeling. What specifics need to be forwarded to print vendor. Understanding production, timing, deliverability, and…
Profiting from Solventless: Tips and Tricks for Success
This professional insight-filled seminar will teach attendees how some of the most successful processing businesses leverage solventless SKUs to add profits to their bottom lines and boost their brand presence among the influencers that care the most. Presented by Josh Rutherford, CEO of Kush Masters, an award winning processing lab in Boulder Colorado, among other…
Cannabis Packaging: Navigating Branding, Product Quality, & Regulations
The rapid commercialization and acceptance of cannabis has given growers of cannabis access to the techniques and products used by their most admired cultivars. With more options available than ever for curing, storing, and packaging cannabis, this session will arm the audience with a broad knowledge of the techniques the most advanced cultivation operations are…
Visual Merchandising Basics to Build Store Sales
Visual Merchandising, known as the science behind sales, is the art and science of arranging and displaying your products and services to entice customers, create a positive brand image, and maximize your sales. How products are displayed and presented to your customers impacts how they value the products, the brand, and ultimately their decision to…
6 Common Labeling Pitfalls and How to Avoid Them
In this session we’ll cover the 6 most common product labeling pitfalls companies make that cost them money and time, and how to avoid them. We will cover printing on the incorrect materials, using the same material for various environments, label sizing, design files, knowing the correct rules and regulations and understanding your labeling company….
The Power of Partnerships
The objective to the presentation will be sharing how businesses can team together to create partnerships and extend the opportunities of their brands and products, as well as Illustrating the power of cobranding and partnerships
Tommy Chong Meet and Greet
Tommy Chong is a legendary comedian, actor, author, director, musician, cancer survivor, cannabis rights activist and father. Born Thomas Bin King Chong, “Tommy” fell in love with music at a young age and was playing guitar by his teens. He left school at 16 to pursue music and began playing with bands in the early…
Building a Dynamic, Robust, and ROI Effective Marketing Strategy for your Cannabis or Hemp Business
In this seminar, Mary will cover what it takes to establish and build a compliant, dynamic, robust, and ROI effective marketing strategy for any start up business in cannabis or hemp. You will learn how to research your target audience, switch tactics, and identify the best outlets for your brand to reach customers. This includes…
Modern Website Musts to Establish Credibility with Customers & Compete Online
48% of visitors cited website design as an important factor for determining business credibility, and there are 2.4 million people online daily. That’s a lot of opportunity. Don’t lose them at hello! A modern website adds value to your biz and instant credibility — and customers expect it. Learn real actionable tips to elevate your…
Using Influence to Drive Positive Change Politically and Socially
Influence is the ability to have a have an important effect on somebody or something and we all have that ability. Influence can play an important role when it comes to making positive change in our personal lives, businesses, communities and with our state and federal governments. In this session, you will learn the different…
Green Governance: Policy Guidelines & Guardrails for the Cannabis Industry
In this seminar Margeaux Bruner and Kebra Smith-Bolden will educate residents and stakeholders in order to increase personal, community, and child safety. She will inform all demographics of medical marijuana laws.. Ensuring those who have been harmed are made whole.
Little Known Tips on How to Create Your Next Breakthrough CBD Product!
Have you ever launched a product, and whenever you see it finally sitting on the shelf, you think to yourself “this isn’t actually what I wanted”? Don’t worry, you’re not alone — we can all relate to that less-than-rewarding feeling when your vision starts to blur, getting lost in miscommunication with co-packers. This is where…
The States Of Cannabis Advertising
In this session, Flip will present the current marketing and advertising regulations for the cannabis / CBD industry, by giving an understanding of the regulatory nuances state-by-state and an overview of which available media channels are working best for the cannabis and CBD industry currently.
Move Your Market. Change the World: How Cannabis Companies Can Be Leaders in their Category with a Sustainability Message and Strategy
With more than 78 percent of consumers “changing their daily purchase habits and practices to positively impact the environment”, it’s no wonder that the global market for sustainability products and services reached $2.65 trillion — with another 1 trillion in opportunities “for brands that can effectively communicate their product’s sustainability attributes”. This market movement is…
Sell Joy! How to Write Compliant Claims and Messaging for Your Cannabis Brand
When it comes to marketing and advertising cannabis, CBD and hemp products, the rules & regulations can be daunting. Making any sort of claims regarding the health benefits of these products is illegal based on a number of laws that are applicable to all foods and beverages, not just cannabis. The risks for breaking these…
Modern Website Musts to Establish Credibility with Customers & Compete Online
48% of visitors cited website design as an important factor for determining business credibility, and there are 2.4 million people online daily. That’s a lot of opportunity. Don’t lose them at hello! A modern website adds value to your biz and instant credibility — and customers expect it. Learn real actionable tips to elevate your…
The Future of Cannabis Marketing & Advertising Technology
Cannabis, CBD, Hemp & ancillary brands in our industry have been dealt a difficult hand when it comes to marketing & advertising solutions. As big business continues to tip-toe around entering cannabis, brands have been left behind, having to navigate new regulations and a lack of access to technology. It’s time for our industry to…
How A Cannabis Commission Can Help Your Business Survive Interstate Commerce and More
It is inevitable that cannabis commerce in the United States will continue to evolve. How will your company meet the challenges of interstate commerce? Who will you rely upon to get out your message? How can you prepare your company to swim in that much larger pond? Shawn will share information on what commissions do…
Content, Collaborations, and Cannabis Entrepreneurial Investing Success
Daniel McCarthy will help attendees gain an understanding of the intersection of content and collaborations for successful cannabis branding from start up to exit strategy, as well as savvy investing in the blossoming national and international cannabis industry. He will discuss thought leadership in terms of key branding and market collaborations that have worked, some…
Is Your Website Working for You? Assessing Your Website’s Usability
Your website is your most important marketing tool. Not only does it need to visually impress, it must convey your brand promise, be easy to navigate and convert visitors to customers. What You Can Expect to Learn: • Best practices in web navigation • How to capture customer contact information? Using Calls to Action •…
Intellectual Property in the Cannabis Space: Protecting Your Brand
In this seminar Blake and Tynia will review and discuss a variety of ways to protect intellectual property, including patents, trademarks, copyrights, and trade secrets, and discuss how each can be used to develop and protect your cannabis brand. He will also inform attendees about the interplay of intellectual property law and cannabis industry, discuss…
How To Market Your Dispensary On Social Media
It’s tough to market cannabis businesses on social media. Facebook and Instagram are shutting accounts down daily. There is a way to market on social media without getting shut down. This presentation will teach you how to stay connected. Corey will teach you how to market your dispensary or brand on Facebook and Instagram without…
Green Packaging for the Green Rush: Options and Considerations for Sustainable Packaging
Leaders in the sustainable packaging industry discuss options available for more sustainable packaging within the cannabis industry.
Branding 101: Stand out. Sell More
In this session, discover everything you need to know to think seriously about branding, marketing and advertising and how it can boost your success. What is branding and how is it different from marketing and advertising? Why do you need a strong brand? How do you create one? What’s challenges exist for marketing and advertising…
Built to Scale: Developing an Agnostic Cannabis Tech Platform
This session will focus on integration between technology platforms within the cannabis industry, and demonstrate the necessity for an agnostic product that can integrate with state systems such as METRC.
Bridging the Gap: Changing the Perception on Cannabis Within the Medical Community
To truly gain full support and understanding for cannabis as a medicine, and to ensure its continued success, we must break the barrier between the medical and cannabis communities. We must provide the education and bridge the gap.
Cannabis Brand and Innovation Legal Protection
Industry advice on choosing a strong brand and protecting it. Determining your protectable inventions such as grow methods and extraction apparatus. Updates on cases such as Gorilla Glue #4 and the United Cannabis patent infringement case.
The Great Brand Race
Join me as we discuss the journey of brands looking to establish themselves in the ever growing and competitive new cannabis industry. Here you’ll gain insight into creating a unique and memorable brand with the most successful design firm in cannabis, Wick & Mortar and understand how to push your brand out to consumers with…
Cannabis Packaging Solutions 2.0
Tailor made solutions and how they add value, drive sales and provide brand experience.
Saving Brick and Mortar Businesses Through Click and Mortar Strategy
Local brick and mortar businesses will face an uphill battle in the years to come as more and more states come online with adult-use cannabis regulations and larger, behemoth businesses will look to swallow them up. To stay competitive, they’ll need to utilize all the technology, data, and software and their disposal – such as…
Cutting Through the Smoke: Decoding the Challenges of Marketing in Cannabis
Comprehensive overview of traditional marketing channels, the corresponding unique challenges and pitfalls that ancillary services, cannabis brands and retail operations face in the industry. Covering industry specific hurdles, banned mediums, differentiated customer purchasing patterns and the impacts of legislative apprehension across the board. Further delving into industry proven marketing and advertising channels, effective mediums, messaging…
How to Apply Real Business Ideas and Processes to the Cannabis Industry
What does a retired NBA player know about retail business and the cannabis industry? Al Harrington’s first cannabis company, Viola Extracts, launched in 2014 and he has been increasingly invested in the industry ever since. Harrington has first-hand experience running a cannabis concentrate business in Colorado, growing flower and nugget extraction in Oregon, cultivating strains…
The Three Pillars of Marketing
Want to know how to dominate your marketplace and really stand out? In this session, Andy will share strategies regarding the Three Pillars of Marketing (Digital, Print Marketing and Interactive Marketing) and how Owning the Ink in Your Industry will help position you and your company as a thought leader in your marketplace. Key Takeaways:…