In this session, discover everything you need to know to think seriously about branding, marketing and advertising and how it can boost your success.
What is branding and how is it different from marketing and advertising? Why do you need a strong brand? How do you create one? What’s challenges exist for marketing and advertising in this regulatory climate?
Jennifer Whetzel, Founder, Ladyjane Branding
Jennifer Whetzel is a marketing professional and founder of Ladyjane Branding. For over 25 years, Whetzel has been branding, advertising, marketing, strategizing and researching for Fortune 500 companies and B2B/B2C small businesses. After finding significant symptom relief in medical cannabis and emotional support from community members, she was inspired to use her professional expertise to help businesses in the cannabis industry develop smart, strategic and consistent brands that create deep connections with consumers.
From do-it-yourself evaluations, branding makeover strategies and design assessments, Ladyjane teaches businesses how to multiply their marketing and advertising efforts with techniques used by Fortune 500 companies. Jennifer’s signature creations – an Archetypal segmentation model, Ladyjane’s Brand Archetype & Consumer Personality Quizzes, and the Two-Hour Brand Makeover – all empower entrepreneurs in the industry to take their brand strategies into their own hands to stand out and sell more.