In this seminar, Mary will cover what it takes to establish and build a compliant, dynamic, robust, and ROI effective marketing strategy for any start up business in cannabis or hemp. You will learn how to research your target audience, switch tactics, and identify the best outlets for your brand to reach customers. This includes when and how to utilize press, how to deal with social media planning, and understanding government policies so you can stay out of trouble. Mary believes in 360 models of marketing and outreach strategy whether it be on a budget or with plentiful resources. This particular seminar will include digital best practices such as SEO, paid media, and earned media as well.