Hierarchy of Loyalty: Advanced Marketing Tactics to Power Growth and Increase Revenue

September 25, 2022 | 4:00 pm | Room 2 | Marketing & Branding

You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical model of loyalty. Whether you’re a retailer, brand, or B2B business, you’ll learn marketing tactics and techniques that can be used to build and maintain the loyalty of your customers. Attendees will walk away with a new perspective with which to analyze and execute all marketing activity, and learn actionable insights that can be applied immediately.

Johnathan McFarlane, Director of Strategy, Hybrid Marketing Co

Johnathan is the Director of Strategy at Hybrid Marketing Co, the world’s largest cannabis-focused marketing agency. He builds creative branding, marketing and advertising solutions that are tied to business goals. B2B, B2C, dispensaries, brands, you name it, he’s done it! Johnathan’s passion lies in helping Hybrid’s clients grow, (and avoid the many, many mistakes he’s made across his long career in this industry). Prior to his entry into the cannabis world, Johnathan earned his marketing chops in the fitness scene, working with big brands and superstar athletes like NFL player Rob Gronkowski and UFC legend George St. Pierre.