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Saving Brick and Mortar Businesses Through Click and Mortar Strategy

July 27, 2018 | 12:10 pm | Room 103 | Marketing & Branding

Local brick and mortar businesses will face an uphill battle in the years to come as more and more states come online with adult-use cannabis regulations and larger, behemoth businesses will look to swallow them up. To stay competitive, they’ll need to utilize all the technology, data, and software and their disposal – such as having a website for online ordering, rich data to stock products that customers want now and what will trend in the future, and utilize new technologies such as SMS campaigns to keep customers coming back.

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Socrates Rosenfeld

Socrates Rosenfeld is a veteran of the U.S. Army and Apache helicopter commander and a graduate of Massachusetts Institute of Technology (MIT). At age 29, he tried cannabis for the first time to help acclimate him back to the civilian pace of life. The lack of reliable sources and information on cannabis was the genesis to his newest journey. With his brother and classmates from MIT, they built iheartjane.com, the cannabis industry’s only complete end-to-end marketplace with the world’s largest real-time inventory cannabis product catalog transforming brick-and-mortar storefronts across the US into competitive“click-and-mortar” retailers

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