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Marketing & Branding Seminars

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The States Of Cannabis Advertising

In this session, Flip will present the current marketing and advertising regulations for the cannabis / CBD industry, by giving an understanding of the regulatory nuances state-by-state and an overview of which available media channels are working best for the cannabis and CBD industry currently.

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Move Your Market. Change the World: How Cannabis Companies Can Be Leaders in their Category with a Sustainability Message and Strategy

With more than 78 percent of consumers “changing their daily purchase habits and practices to positively impact the environment”, it’s no wonder that the global market for sustainability products and services reached $2.65 trillion — with another 1 trillion in opportunities “for brands that can effectively communicate their product’s sustainability attributes”. This market movement is…

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Sell Joy! How to Write Compliant Claims and Messaging for Your Cannabis Brand

When it comes to marketing and advertising cannabis, CBD and hemp products, the rules & regulations can be daunting. Making any sort of claims regarding the health benefits of these products is illegal based on a number of laws that are applicable to all foods and beverages, not just cannabis. The risks for breaking these…

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Modern Website Musts to Establish Credibility with Customers & Compete Online

48% of visitors cited website design as an important factor for determining business credibility, and there are 2.4 million people online daily. That’s a lot of opportunity. Don’t lose them at hello! A modern website adds value to your biz and instant credibility — and customers expect it. Learn real actionable tips to elevate your…

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The Future of Cannabis Marketing & Advertising Technology

Cannabis, CBD, Hemp & ancillary brands in our industry have been dealt a difficult hand when it comes to marketing & advertising solutions. As big business continues to tip-toe around entering cannabis, brands have been left behind, having to navigate new regulations and a lack of access to technology. It’s time for our industry to…

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Will Your Small Business Survive Interstate Commerce?

It is inevitable that cannabis commerce across our United States will eventually come to pass.  How will your company meet that challenge?  Who will you rely upon to get out your message? How can you prepare your company to swim in that much larger pond? Shawn will share information on what can be done now…

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Content, Collaborations, and Cannabis Entrepreneurial Investing Success

Daniel McCarthy will help attendees gain an understanding of the intersection of content and collaborations for successful cannabis branding from start up to exit strategy, as well as savvy investing in the blossoming national and international cannabis industry. He will discuss thought leadership in terms of key branding and market collaborations that have worked, some…

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Is Your Website Working for You? Assessing Your Website’s Usability

Your website is your most important marketing tool. Not only does it need to visually impress, it must convey your brand promise, be easy to navigate and convert visitors to customers. What You Can Expect to Learn: • Best practices in web navigation • How to capture customer contact information? Using Calls to Action •…

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Intellectual Property in the Cannabis Space: Protecting Your Brand

In this seminar Blake and Tynia will review and discuss a variety of ways to protect intellectual property, including patents, trademarks, copyrights, and trade secrets, and discuss how each can be used to develop and protect your cannabis brand. He will also inform attendees about the interplay of intellectual property law and cannabis industry, discuss…

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How To Market Your Dispensary On Social Media

It’s tough to market cannabis businesses on social media. Facebook and Instagram are shutting accounts down daily. There is a way to market on social media without getting shut down. This presentation will teach you how to stay connected. Corey will teach you how to market your dispensary or brand on Facebook and Instagram without…

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Green Packaging for the Green Rush: Options and Considerations for Sustainable Packaging

Leaders in the sustainable packaging industry discuss options available for more sustainable packaging within the cannabis industry.

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Branding 101: Stand out. Sell More

In this session, discover everything you need to know to think seriously about branding, marketing and advertising and how it can boost your success. What is branding and how is it different from marketing and advertising? Why do you need a strong brand? How do you create one? What’s challenges exist for marketing and advertising…

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Built to Scale: Developing an Agnostic Cannabis Tech Platform

This session will focus on integration between technology platforms within the cannabis industry, and demonstrate the necessity for an agnostic product that can integrate with state systems such as METRC.

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Bridging the Gap: Changing the Perception on Cannabis Within the Medical Community

To truly gain full support and understanding for cannabis as a medicine, and to ensure its continued success, we must break the barrier between the medical and cannabis communities. We must provide the education and bridge the gap.

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Cannabis Brand and Innovation Legal Protection

Industry advice on choosing a strong brand and protecting it. Determining your protectable inventions such as grow methods and extraction apparatus. Updates on cases such as Gorilla Glue #4 and the United Cannabis patent infringement case.

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The Great Brand Race

Join me as we discuss the journey of brands looking to establish themselves in the ever growing and competitive new cannabis industry. Here you’ll gain insight into creating a unique and memorable brand with the most successful design firm in cannabis, Wick & Mortar and understand how to push your brand out to consumers with…

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Cannabis Packaging Solutions 2.0

Tailor made solutions and how they add value, drive sales and provide brand experience.

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Saving Brick and Mortar Businesses Through Click and Mortar Strategy

Local brick and mortar businesses will face an uphill battle in the years to come as more and more states come online with adult-use cannabis regulations and larger, behemoth businesses will look to swallow them up. To stay competitive, they’ll need to utilize all the technology, data, and software and their disposal – such as…

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Cutting Through the Smoke: Decoding the Challenges of Marketing in Cannabis

Comprehensive overview of traditional marketing channels, the corresponding unique challenges and pitfalls that ancillary services, cannabis brands and retail operations face in the industry. Covering industry specific hurdles, banned mediums, differentiated customer purchasing patterns and the impacts of legislative apprehension across the board. Further delving into industry proven marketing and advertising channels, effective mediums, messaging…

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How to Apply Real Business Ideas and Processes to the Cannabis Industry

What does a retired NBA player know about retail business and the cannabis industry? Al Harrington’s first cannabis company, Viola Extracts, launched in 2014 and he has been increasingly invested in the industry ever since. Harrington has first-hand experience running a cannabis concentrate business in Colorado, growing flower and nugget extraction in Oregon, cultivating strains…

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The Three Pillars of Marketing

Want to know how to dominate your marketplace and really stand out? In this session, Andy will share strategies regarding the Three Pillars of Marketing (Digital, Print Marketing and Interactive Marketing) and how Owning the Ink in Your Industry will help position you and your company as a thought leader in your marketplace. Key Takeaways:…

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