April 18, 2019 | 3:50 pm
Seth will discuss why your website is your most important marketing tool. Not only does it need to visually impress, it must convey your brand promise, be easy to navigate and convert visitors to customers.
What You Can Expect to Learn:
• Best practices in web navigation
• How to capture customer contact information using calls to action
• Evaluating your website-metrics you should be measuring
• Determining your conversion goals