The Future of Cannabis Marketing & Advertising Technology

January 10, 2020 | 3:10 pm | 316 | Marketing & Branding

Cannabis, CBD, Hemp & ancillary brands in our industry have been dealt a difficult hand when it comes to marketing & advertising solutions. As big business continues to tip-toe around entering cannabis, brands have been left behind, having to navigate new regulations and a lack of access to technology. It’s time for our industry to have the same marketing & advertising technology solutions as the mainstream.
Learn from industry veterans and technology experts about the evolution of marketing software for Cannabis, CBD, Hemp & ancillary brands in order to prepare for the future legalization of the cannabis industry.
Chris Shreeve

Chris Shreeve, Co-Founder, PrograMetrix

A digital advertising and software sales veteran, Chris has experience ranging from online media to lead generation software services for agencies and advertisers across all major industries and verticals. Chris is the Co-founder of PrograMetrix, a programmatic advertising agency in Seattle specializing in the Cannabis and CBD industries, as well as a co-owner of The Bakeree dispensary, which has multiple locations throughout Seattle, WA. As an advisor to a leading cannabis advertising and data management platform, Chris has a vested interest in bringing Fortune 500 ad tech solutions to the cannabis space and help brands market their products & services online like their mainstream counterparts.

small cannabis business

Sean Mafi, Co-Founder & CEO, Peridot Technologies

Sean Mafi is the Chief Executive Officer of Peridot Technologies, an online Cannabis marketplace platform that connects vendors to dispensaries, and dispensaries to its consumers.
Mafi, a Persian/Swede who immigrated to Seattle WA a decade ago, had previously spent 16 successful years producing award winning events as well as curating hospitality programs for establishments in both Europe and the U.S. In 2016 he recognized the many challenges the Cannabis Industry was facing when it came to marketing due to Federal regulations. Being the branding visionary that he is, Mafi decided to shift gears and build a marketing agency called Top Shelf, serving dispensaries and vendors in the PNW. In 3 short years he has now successfully made a name for himself in the WA cannabis industry and it was while navigating the often labile nature of the business, that he decided to start his second company, Peridot, to continue his mission of helping local cannabis companies.
The opportunity for growth and education in this emerging industry is what drives Sean Mafi; helping to carve out exciting new avenues for business owners and facilitate better delivery to consumers.