Media/Press Pass Policy and Application Form

Please make sure you read and understand the following policy before submitting your request. Upon completing the adjacent form, one of our representatives will be in touch with you to discuss requests for Media Passes and Press Coverage of the event. 
Smart Promotions CannaCon®, LLC (“CannaCon®”) may issue media and photo credentials (“media credentials”) to cover one or all of any CannaCon® events (the “Events”).

CannaCon® will, at its sole discretion, select the media outlets it believes are best positioned to provide media coverage of the Events. This media credentials agreement has been established to provide you with an understanding of the rights and restrictions associated with CannaCon® media credentials.
Requests and Criteria
To request media credentials, you must complete and submit the CannaCon® pass request form by the deadline. After submitting, you should receive a confirmation that the submittal was successful. If you do not, please re-submit.

No requests will be accepted after the deadline has passed. CannaCon® staff will do its best to respond to all requests within a week of submittal. To check on the status of your request, you may email the CannaCon® Media Manager at: [email protected]

(**NOTE: Personal page publishers, discussion board/chat rooms, subscription-only sites, financial analysis, sales, advertising, marketing, public relations personnel, consultants, researchers, press group representatives, and other individuals who perform administrative roles are not considered media and are not eligible to receive media passes.)

To qualify as media, you must prove employment as media. CannaCon® reserves the right to deny credentials to anyone claiming to work for a media outlet that cannot be verified as being a legitimate outlet, or anyone who cannot be verified as being a legitimate journalist member of a media outlet.

Staff or freelance reporters/photographers: If you are a staff reporter, staff photographer or a freelance journalist on assignment for an established print or broadcast media outlet, you must provide us with written verification (from the media outlet—on letterhead, if possible) of the assignment to cover the Event. You may also be asked to provide previous work relating to coverage of CannaCon®, or other related industry events.

Website-only journalists: You may be granted media credentials provided that: 1) the website has a demonstrated record of original cannabis industry news content; 2) the website’s staff writes an overwhelming percentage of that website’s material; and/or 3) the website can provide certifiable visitor traffic statistics on the credential request form for review.


Preference is given to photographers with “professional grade” equipment and significant experience shooting trade shows and business events.

CannaCon® gives preference to photographers, in the following order:

1. those who have attended CannaCon® events in the past and who have shared their photos with CannaCon®

2. those regarded as a highly-qualified photographer within the cannabis business trade show and b2b expo circuit community
Credential Pass Categories
CannaCon® classifies media credential recipients into three (3) different categories. All of these categories include access to media-only areas. (**Please note that anytime this agreement refers to “media credentials,” it is referring to recipients under ALL of the following categories):

1. Media (M) – Those verified as working for accredited media outlets. “M” classification grants a complimentary spectator pass good for all CannaCon® Events.

2. Photographer (P) – Those verified as legitimate photographers with “professional grade” equipment, or who have shared at least 100 of their photographs taken at a previous CannaCon®. “P” classification grants a complimentary spectator pass good for all CannaCon® Events.

3. Permission to Shoot (S) – Those who are not verified as working for accredited media outlets, a legitimate photographer with “professional grade” equipment, or who has not shared their photographs of a previous CannaCon®. (**Please note: “S” classification does not grant a complimentary pass)

“Comped” admission is at the discretion of CannaCon®. CannaCon® may restrict the use of any equipment at its sole discretion.

Once you have submitted a media credentials request, an acceptance or rejection e-mail will be sent to the email address you provided. If CannaCon® grants you credentials, you will be given information about when and where to pick up those credentials.
Live Broadcast and TV/Video Coverage
CannaCon® has exclusive broadcast rights to all CannaCon® events and works closely with its official broadcast partner(s) (the “CannaCon® Official Broadcaster”). No camera crews other than those of CannaCon® or the CannaCon® Official Broadcaster will be allowed to film or broadcast the event.

Television, Film, and Video production companies: You must submit a written request to film at least 3 weeks prior to the beginning of the event. The request should include:

1. Information about the company

2. Synopsis of the show/film/video/etc.

3. Information about backers of the project

4. Intended distribution methods

Companies intending to produce material for internal use only or for marketing, advertising, or public relations purposes may not register as media.
Proprietary Rights and Restrictions
You may not use, distribute, exhibit, reproduce, adapt, display, or publish any audio or visual accounts of the Event(s), other than in the manner described below. Nothing in this media credentials agreement authorizes or allows you to violate any trademark, copyright, or other proprietary right of CannaCon®.
The photos you take at an Event are your property. As a condition of your approved media credentials, your application grants permission to CannaCon® to use photographs you have taken to be displayed on the CannaCon® website or in CannaCon® advertising, with credit to you as stated in your request application. You grant CannaCon® the right to crop or treat the photographs. Every reasonable effort will be made to contact you to ask specific permission and notify you of any request to use your photos outside the CannaCon® website. You agree to provide low-resolution copies or web links to copies of photos taken at CannaCon® for display on the CannaCon® website, and agree to provide high-resolution copies for photos when requested for use in CannaCon® print advertisements. You may send links and/or copies via e-mail to [email protected], or send hard copies to:

CannaCon Media
6126 Bothell Way NE,
Kenmore, WA 98028 Suite B
Event Photos
If you have been issued media credentials, you have a limited, non-exclusive, and nontransferable license to take and use photographs of the Event, as long as such use does not imply an endorsement or sponsorship relationship between a third-party and CannaCon®.

All CannaCon® attendees sign the digital equivalent of a media waiver when they purchase their CannaCon® passes. The waiver acts as a model release for our photographers. There are also signs posted at the venue that notify every person that enters that they are agreeing to being photographed.

You understand that any commercial sale of images from the Event will require model releases from any identifiable person in the image. You are responsible for obtaining the proper releases. CannaCon® photos may not be sold for use as stock photography. Prints may only be sold by the photographers at CannaCon® if the photographer has a vendor booth.

You agree not to post photographs that are not in the spirit of CannaCon® values. This includes, but is not limited to, posting images to websites that rely heavily on nudity, sexual content, violence, obscenity, and/or websites that advocate illegal behavior or discrimination based on race, gender, and/or sexual orientation. Absolutely no photos that contain nudity – intentional or otherwise – may be published or sold.
Credential Usage
All CannaCon® attendees—including media and photographers—are required to have their CannaCon® pass and a form of government-issued photo identification on them at all times during the convention. Credentials and passes are non-transferable; you may not give or loan your credentials or pass to another person for any reason.

If you are issued media credentials under any category, you will have access to areas where media credential access is provided. Additionally, if asked by CannaCon® staff, security or officials to vacate an area, please do so promptly.

Credentials do not guarantee you unrestricted access to all areas. Backstage and back of exhibitor display areas areas are off-limits to all credential holders. CannaCon® staff reserves the right to designate any event or area as “closed to media.” No media credential access will be allowed into such events or areas.

You will make every effort to avoid obstructing the view or impacting the safety of any attendee, exhibitor, staff, and/or other attendees of Events.

Anyone granted media credentials is expected to behave in a professional manner while at CannaCon®. Inappropriate behavior, misuse of media credentials and/or misuse of CannaCon® passes may result in immediate loss of media credentials and/or CannaCon® pass, removal from convention grounds, denial of media credentials for future CannaCon® events, and/or banning from future CannaCon® events.
Assumption of Risk and Release
You assume all risk and danger incidental to the event, as well as any risk or danger reasonably foreseeable while on the grounds of the venue, and you release CannaCon®, its employees, members, directors, officers, host sites, title sponsors, participating exhibitors, volunteers, assigns, and all agents thereof from any and all liabilities resulting from injuries or personal property loss occurring before, during or after actual Event, or while otherwise at the Event venue or any associated CannaCon® events.
You jointly and severally indemnify, defend, and hold CannaCon® (and its officers, directors, and representatives) harmless from and against any and all claims, actions, damages, liabilities, costs or expenses (including reasonable attorneys’ fees and costs of suit/arbitration) arising out of or in connection with any act or omission by you, including, without limitation, your breach of any term of this agreement.

With respect to any claim that might give rise to your liability as an indemnitor, CannaCon® will (a) have the right to fully participate in the litigation of such claim with counsel selected by you or your organization, and approved by CannaCon®, at no expense to CannaCon®; and (b) not be obligated, without its consent, to participate in any settlement of such claim.
Submission of your request and acceptance and use of CannaCon® events credentials constitutes your agreement to abide by the terms and conditions contained herein. Failure to abide by the terms and conditions will result in loss of your media credentials for these events and future CannaCon® events.
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