Dispensaries rely on local customers, so showing up high in local searches on Google is the key to attracting new business. COVID has changed consumer behavior at a fundamental level, and Google has rolled out multiple updates over the last few years. It is important to understand how Google decides what to show in local results. In this session, Greg will explain how local SEO works, detailing the elements both on and off your site that influence your visibility. He’ll walk through how to optimize each element, leaving you with a playbook to help your dispensary or cannabis-related business rock local search results.