Dispensaries rely on local customers, so showing up high in local searches on Google is the key to attracting new business. COVID has changed consumer behavior at a fundamental level, and Google has rolled out multiple updates over the last few years. It is important to understand how Google decides what to show in local results. In this session, Greg will explain how local SEO works, detailing the elements both on and off your site that influence your visibility. He’ll walk through how to optimize each element, leaving you with a playbook to help your dispensary or cannabis-related business rock local search results.
Greg Gifford, Vice President of Search, SearchLab Digital
Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He’s got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.