Using Influence to Drive Positive Change Politically and Socially

| | | Marketing & Branding

Influence is the ability to have a have an important effect on somebody or something and we all have that ability. Influence can play an important role when it comes to making positive change in our personal lives, businesses, communities and with our state and federal governments.

In this session, you will learn the different types of influences, examples of people we are capable of influencing, tips for positively influencing those around us and the tools you can use to drive influence.


Jamie Cooper, Founder, CannaBiz Connection

Jamie Cooper moved to Michigan from Colorado in 2014, the same year Colorado legalized
cannabis for recreational use and she quickly became a voice for change. Jamie is the Founder of
Cannabiz Connection, a B2B marketing and networking organization for Michigan’s cannabis industry and
the Publisher for Michigan’s Sensi Magazine. The Grand Rapids Business Journal selected Jamie as a Top 50 Most Influential Women in West Michigan in 2020 & 2018, a 40 Under 40 Business Leader in 2019 and a 200 Most Powerful Business Leaders in West Michigan in 2019.