Entering Illinois: Cannabis Trends for New Licensees

August 27, 2022 | 4:00 pm | Room 1 | Marketing & Branding

As the Midwest becomes one of the fast-growing regions for cannabis sales, Illinois is poised to become its star state. Madeline Scanlon, Cannabis Insights Analyst for Brightfield Group, a leading cannabis market and consumer research firm, breaks down Illinois’ market forecast, its consumers and their purchasing power, plus a products dissection, including popular strains available only in Illinois and innovation opportunities.

Madeline Scanlon, Senior Cannabis Insights Analyst, Brightfield Group

Madeline uses her growing knowledge of the cannabis industry to find insights within Brightfield’s data – regularly researching, analyzing, and writing about emerging trends in cannabis product attributes – like strain, flavor, positioning- in the U.S. and Canada.