Transparency and Return on Ad Spend in Cannabis & CBD Advertising Solutions

July 23, 2022 | 1:30 pm | Room 1 | Marketing & Branding

Transparency and Return on Ad Spend – Both are hard to get!
The FCC has recently allowed certain CBD products to appear on National advertising networks that go beyond Weedmaps™.

We Handle 100’s of campaigns a month and keep our clients informed!

Are you working with someone that has traditional Network Contacts? You Should Be.

Certain Networks now allow CTV campaigns to attract new customers to your online or brick and mortar store front – Including CBS Sports, ABC News and More! Display Ad Copy can now say WEED in it. Does yours?

This wasn’t the case last year – and things are Rapidly Changing – so if you aren’t aware of what’s happening – If you are stuck with a large Billboard bill every month without measured returns – and if YOU are wondering how to either expose your brand to Retailers or Consumers OR Both, then attend this seminar!

We’ll expose you to the measurement of all mobile device IDs that visited ALL Dispensaries in SE Michigan – Over the Past year, with their Age, Time of visit – following them to where they live, down to their property lines – including where they visited from if traveling -and we will show you how to take existing data and mine a field of gold right in your parking lot, store front and counter and that of your competitors.

Let Us Take you on a Journey from the Dispensary Counter to the Consumer’s Mailbox and Home Devices including their TV sets.

Christopher Chapman, Founder, The Ad Professor

Graduating from Michigan State University & The University of Surrey, London, in the late 90’s – when you’d go to the grow store and be careful to Only talk about Your “Tomato Plants” – Christopher Chapman has experienced how things have changed since he kicked off his marketing and branding career over 25 years ago.
Working with the Industry Leaders and the branding giants that wrote You Deserve A Break Today™, to Brand Managers for Serta Simmons, Bosch, Cadillac, Range Rover and Local Detroit Brands Like The Carpet Guys, he brings an insight and hands on experiential career to Cannacon 2022 Detroit that transcends a sales pitch.
From hand managing multiple millions of dollars in Print, Broadcast, Digital and Out of Home Media, to founding companies and opening markets, you will hear from someone who has walked the walk.
The Ad Professor and his partner agencies invest in Cannabis Real Estate and have managed over 3 billion Dollars in Media since 2014, have run over 50,000 digital campaigns and service over 10,000 individual dealers in over 150 countries. His cohorts retain A Premier Google Partner Status.
His team of over 250 strong have a synergy of young talent and salty dog grey haired wizards that now cooperatively mange an Immense 21+ Network of advertising solutions for CBD, Cannabis and Fireworks dealers while synergizing the proven media placement methods that have made brands like Stihl Chainsaws #1.
When Cannabis Nationalizes – Ask Yourself – Where should Your Brand Be?