Strike up the BRAND Why branding is so important in the competitive cannabis space

Strike up the BRAND Why branding is so important in the competitive cannabis space

By Em-mo Designs

Branding is what sets a business apart from all others – it’s the spark that
attracts customers and keeps them coming back for more. Branding is key for
any business, especially in a competitive industry like cannabis. Your brand
needs to connect with customers on an emotional level and speak to their
hearts. It needs to convey the passion behind what you are offering in an
authentic, genuine way so others can feel the energy too. Excitement is
catchy!
So how do you do that? Well, your brand is more than your logo and business
name – it is your company’s overall aesthetic, voice and attitude. And it needs

to be consistent in every piece of marketing, from social to print to point-of-
purchase. You can always turn to some advertising/marketing pros to help you

define your brand and make sure it conveys just what you want it to. Look for
an agency that specializes in the cannabis industry as there are legal guidelines
involved as well. You can also have an agency set up Brand Guidelines that
capture everything your brand is about (and list the no-nos too). Guidelines can
list specific colors to use, fonts, logo treatments, approved words, and so on.
Then you can run everything through your Brand Guidelines “filter” to make

sure it is all on point. You’ll be on your way to building a successful and long-
lasting brand in no time!

Em-mo Designs is a full-service agency that has been helping cannabis business
owners market their unique brands for over three years. Em-mo knows all the
ins and outs of each state’s requirements and regulations, including packaging
musts. From dispensary interiors to package design to t-shirts to marketing
materials, Em-mo sets your brand apart in a very competitive industry.

1 Comment

  1. David on August 27, 2018 at 11:13 pm

    Really interesting, never saw a cannabis business specific marketing stuff.

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