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Archive for January 2020

Cannabis and Wine: Agricultural Match or Not?

cannabis and wine | cannabis agriculture

Accounting for 89% of all American-made wine, Napa and Sonoma County help to make California the long-standing wine capital of the US. And there hasn’t been much competition for a mood-enhancing, psycho-active commodity in the great state of grapes either. That is until now. Today, 21st-Century winemakers find themselves at a new agricultural and economic…

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Why Face-To-Face Communication is Critical for Cannabis Brands

face-to-face communication | cannabis expo for vendors

When you are establishing yourself in the cannabis industry, you may wonder the best way to communicate with customers and start to gain a steady and faithful following. You see many industry leaders on YouTube or Facebook preaching the importance of their strains and cannabis in general and you want to get to that level.…

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How to Market Cannabis to Women

market cannabis to women

Marketing cannabis to women entails more than just marketing to women. More specifically, marketing to women means marketing to different kinds of women, and not pigeonholing almost half of cannabis consumers. A March 2019 report called “What Women Want in Cannabis” from Headset, found women make up 1/3 of the cannabis market (around 31%); previous reporting found…

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Why Experiential Marketing Matters for Your Dispensary Design

experiential cannabis marketing | dispensary design

Learn How Experiential Cannabis Marketing Can Translate to Brand Loyalty and Increased Sales It seems everyone is trying to keep up with the momentum of cannabis legalization lately. State by state, government officials find themselves penning laws designed to legalize and regulate medicinal and recreational cannabis sales. The close of 2019 even brought legalization to…

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The Benefits of Hemp and Cannabis Testing

hemp and cannabis testing

With the legalization of cannabis spreading across the globe, and scientific studies of its medicinal and other benefits multiplying, it is becoming clear to all involved parties that hemp and cannabis testing is an important part of the equation. Testing is getting so much attention in fact, that ASTM International is developing standards for safety and…

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How to Protect Your Cannabis Business from Theft

protect your cannabis business from theft

As you start your cannabis business, it’s important to take into account how you are going to ensure the safety of your product and employees. Regardless of the type of business or product, preventing theft is paramount to a successful and thriving business. The probability of theft is exponentially higher in the cannabis industry, so we’ve…

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Strategies to Maintain an Environmentally Friendly Cannabis Business

environmentally friendly cannabis businesses

Cannabis is big business. As legislation around cannabis begins to loosen, the economic impact begins to grow – and the use of medical marijuana, CBD, and hemp is no longer a hush-hush dirty little secret. It is a publicly recognized business that is projected to be a $22 billion industry by 2022. And while it’s…

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Simple Ways to Eliminate the Stigma of Weed

cannabis traceability | eliminate weed stigma

Whether you’ve used cannabis for a while or new to the game, chances are you know and have dealt with weed stigma. It might have come from a family member, friend, boss or even just the public in general. It can be frustrating to deal with judgment from those around you when you know the…

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Newest Product Innovations for Vape Devices and How You Can Tell the Good Ones

vape cartridges

The most awful days of the vaping dilemma are likely behind the state-legal cannabis market, however many MJ firms are looking to innovate and enhance cannabis consumer confidence and combat the sales dip of vape cartridges from the recent wellness scare. Instances of tech-based services available to marijuana firms consist of: Supplying certificates of evaluation…

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