Michigan dispensaries are taking steps to ensure that patients, customers, and employees stay safe and healthy during COVID-19 pandemic. Some dispensaries are regularly disinfecting door handles, countertops, and touchscreens, and limiting the number of people in the waiting room and in the dispensary. It is essential that dispensaries are ready to serve their customers who need medicine, but also protect their customers and employees. Online ordering is one way of doing both, while at the same time positively impacting the bottom line. 51% of Americans prefer to shop online, so it is safe to say that even without COVID-19 the future of cannabis is digital. Here are three reasons why setting up or improving your online ordering right now is essential.
Online ordering improves safety and customer experience
Online menus limit the amount of time that customers spend in the dispensary and will also limit the amount of time a budtender must spend interacting with the public. Customers can browse the online menu, order, and pay from their computers or smartphones at any time. It is incredibly convenient for the customers because they receive a text message when their order is ready. Orders can be collected during business hours with no need to wait in line and very little time spent with people. Regular customers can quickly collect their orders and don’t have to wait on others ahead of them who might have lengthy questions.
Be found in searches and collect reviews
Many customers will find a dispensary by looking for their favorite strains or products. Having a page with online live menus such as IHeartJane, Weedmaps, or Leafly will increase traffic to your site, display your offerings, and share deals with customers. All of the online menus should offer features like:
- Automated menus that synch realtime with the dispensary POS and is updated with new or sold-out items
- Built-in compliance including address and age checks, purchasing limits and more to make sure all the orders are 100% compliant
- Easy to integrate with your current system, for some platforms it only takes one line of code
Online ordering increases revenue
Right now, people are spending more time than ever online, checking the news and their social media feeds as they stay in touch with family and friends. In addition, they are shopping online in an effort to minimize outside travel. Even before COVID-19, customers also tend to purchase more online than in-store, which is why online menus can help to increase Michigan dispensary’s revenue. After implementing an online menu, you may see an increase in basket size from online order compared within a store. Many customers won’t even visit a dispensary unless they know it sells their favorite products, so having an online menu means that when a customer can browse the selection even if they prefer to make a purchase in person.
If your business wants to set up online ordering, live menus, or expand your digital presence but doesn’t currently have the resources, consider outsourcing the setup to CUE Cannabis. Contact us to request support.