How to Use Networking Events To Your Advantage

In today’s business world, networking events are critical in helping cannabis business owners make sales. If you haven’t had the opportunity to participate in a cannabis networking event, you might be wondering why they even matter and how you can use those gatherings to your advantage. 

How to Use Cannabis Networking Events to Your Advantage

The key to great sales involves: 

1. Meeting as many people as possible.
2. Telling them what you do (or sell).
3. Making them an offer.

Networking events are the perfect way to do all three but it can seem like a non-starter if you don’t know where to find them.

Let’s look at what types of events are available, what you need to do to prepare for the events you choose, and how to make your event a true success.

Types of Networking Events

First of all, what type of events are even available?

• Local groups (Chamber of Commerce, Women’s Business, Entrepreneur Groups)
• Mastermind groups (peers within the same industry who can offer advice and accountability)
• Professional groups or expos (specific to your industry that offer certifications, education and networking opportunities within your industry)
• Online groups (social media, membership forums, etc.)

Every business (and person, for that matter) is different, so take the time to choose the right platform for your situation. 

Prepare for Your Networking Event

Once you decide which networking event you want to attend or pursue, you need to prepare for the event. Research other businesses and cannabis business owner who are slated to attend the event. Seek out businesses that can offer you insight or experience to help you build your business.

Note: You never know who might end of being a potential resource for future joint ventures. Don’t feel you have to compare yourself to another business or be afraid of the competition. Consider this an information gathering mission as well as a potential sales mission.

When it comes to pursuing events that might bring you clients, you’ll want to know who might be attending. Remember, while making contacts is beneficial, putting yourself in a situation where you can pitch your skills, products or services is never a bad idea.

Plan for Networking Success

Before you know which event will lead to the most success for you and your business, it’s important to know your ideal customer and set some goals. Try to do as much advance planning as possible and use the following suggestions to help you do just that.

Know Your Pitch

Once you decide on your event, you can make it a success by coming up with a great pitch for your service or product. In business, it never hurts to be able to answer the question, “What do you do?” with a simple three to five sentence response. This should be something you have memorized but can relay with confidence.

Consider a Free Giveaway

Consider a possible giveaway item for the event. Even something as small as an ink pen or some other small item with your business name on it can help do the advertising for you long after the event is over.

Offer Expertise

Be ready to offer your own connections, expertise and resources to others in exchange for theirs. Making connections is crucial in any business. It is not just about what you can learn at the events but what you can offer others. People will remember you if you can make a true authentic connection.

Exude Confidence

Don’t be afraid to put yourself out there and meet new people. Be confident, but don’t forget to have fun along the way. People remember stories and interactions versus just “straight sales talk” so make sure to be creative and remain personable.

Pursue Lasting Relationships

As you meet people, keep a list of your new contacts. After the event, reach out to the contacts you’ve made. If it could be mutually beneficial, you may want to meet for coffee and discuss how you might help each other in the future.

CannaCon: Your Cannabis Networking Event

If you are considering networking with other cannabis business owners, why not join us for a CannaCon event in your area. Registration is now open for CannaCon South, Sept. 27-28, 2019. Get your tickets today!