Strike up the BRAND | Why branding is so important in the competitive cannabis space

Branding is what sets a business apart from all others – it’s the spark that attracts customers and keeps them coming back for more. Branding is key for any business, especially in a competitive industry like cannabis. Your brand needs to connect with customers on an emotional level and speak to their hearts. It needs to convey the passion behind what you are offering in an authentic, genuine way so others can feel the energy too. Excitement is catchy!

So how do you do that? Well, your brand is more than your logo and business name – it is your company’s overall aesthetic, voice and attitude. And it needs to be consistent in every piece of marketing, from social to print to point-of-purchase. You can always turn to some advertising/marketing pros to help you define your brand and make sure it conveys just what you want it to. Look for an agency that specializes in the cannabis industry as there are legal guidelines involved as well. You can also have an agency set up Brand Guidelines that capture everything your brand is about (and list the no-nos too). Guidelines can list specific colors to use, fonts, logo treatments, approved words, and so on. Then you can run everything through your guidelines “filter” to make sure it is all on point. You’ll be on your way to building a successful and long-lasting brand in no time!

Em-mo Designs is a full-service agency that has been helping cannabis business owners market their unique propducts for over three years. Em-mo knows all the ins and outs of each state’s requirements and regulations, including packaging musts. From dispensary interiors to package design to t-shirts to marketing materials, Em-mo sets your brand apart in a very competitive industry.

By Em-mo Designs.

Learn more about cannabis marketing and brands at CannaCon.