Nothing that is worthwhile is ever easy. Small businesses owners know this all too well, and in the cannabis industry – they wrote the book. When it comes to marketing, your brand should employ the type of scalable solutions that come easily. Naturally even. You don’t have the time or budget for anything else! Scalable digital marketing is a practice…
Read More
As you may have heard in the news, governments whose stay-at-home orders shuttered millions of businesses nationwide have largely exempted cannabis operators from suffering a similar fate. While some people have expressed skepticism, cannabis is an essential need for millions of patients, whether they have a card or have to rely on recreational/adult-use sources to acquire their medicine. But consumers…
Read More
Across borders and cultures, mental health and cannabis use top the list of topics we just don’t talk about. At least historically, that is. Highly stigmatized for a variety of social and cultural reasons, the negativity attached to discussing one’s mental health struggles or cannabis consumption seems to finally be coming to an end. Thankfully and simultaneously. Unless you grew…
Read More
By Christian Phelps, Director of Operations, and Rich Cardinal, Managing Director of Next Big Crop Read a few articles about the cannabis industry and you will inevitably encounter a bold statement about how it’s going to be worth tens of billions, if not hundreds of billions annually. For business owners and investors, how much of that revenue ends up in…
Read More
Now more than ever, there are those who want to put their love of cannabis and their passion for gardening and DIY projects together in order to place the power and pleasure back in their own hands, and grow their own product. Maybe it’s for personal use. Maybe it’s to share. But in any case, everyone wants to know the secret…
Read More
By Aaron Mullins, Systems Coordinator, Next Big Crop The coronavirus crisis is, among many things, a stark reminder that you always need a plan B. It is also proof that you can have a perfectly solid cultivation business upended by factors completely out of your control, such as public health crises, global supply-chain disruptions and widespread economic volatility. As the…
Read More
During this challenging time, keeping up an open, honest dialogue is key. It’s this dialog that is an opportunity for organizations to share what they know, the impact to their staff members, and the impact to their customers / clients. We are co-developing a shared experience that seeks to connect us. As the COVID-19 situation continues to impact businesses across…
Read More
In a nation with an increasingly diverse demographic, visibility for cannabis minority groups is an issue as old as the country herself. The state of being seen, or visible is a new topic of conversation around a plant once deemed illicit, illegal, or a gateway drug. Through media, activism, advocacy, reinvestment, expungement initiatives, and even dance parties these groups are…
Read More
Good architects are worth their weight in gold, but that doesn’t mean they know everything—particularly when it comes to growing cannabis. And now we’re looking at business operations in cannabis and beyond that could be forever changed by the COVID-19 pandemic. There’s a new appreciation of the need for physical space among workers, containment and facility cleaning. This means there…
Read More