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cannabis brand

What It Really Takes to Grow A Brand in the Cannabis Industry

We’ll give you a hint, it rhymes with calls. Cannabis branding, you know it’s a “real” thing when Adweek starts writing about it. Snarky sarcasm aside, there is something to be said when one of the most influential publishing platforms in advertising starts posting articles on best practices to brand your bud. And while this type of recognition is also…

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branding | what is your brand

Strike up the BRAND | Why branding is so important in the competitive cannabis space

Branding is what sets a business apart from all others – it’s the spark that attracts customers and keeps them coming back for more. Branding is key for any business, especially in a competitive industry like cannabis. Your brand needs to connect with customers on an emotional level and speak to their hearts. It needs to convey the passion behind…

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co2 | carbon dioxide

Grow Room CO2 Enrichment

Carbon Dioxide (CO2) is in the air we breathe, typically around 300-400 ppm (0.03-0.04%). In an enclosed grow room cannabis plants can use all of this within just a few short hours. Without CO2, photosynthesis slows to a snail-like pace, photosynthesis is the process that plants use to synthesize foods from carbon dioxide and water allowing for plant growth. Adding…

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cannabis root growth

Accelerating Cannabis Root Growth With Beneficial Microbes

Here’s how you can stimulate expansive root growth in your cannabis plants — which means bigger crops — by utilizing the power of beneficial microbes. As cannabis growers, it’s easy to get so focused on our crop’s vegetation and flower growth that we lose sight of what we can’t see: Our plants’ roots. But the fact is, what we see…

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organic social media

How Social Media Marketing Can Help Your Cannabis Business

At Paris Marketing, we think cannabis is pretty dope (insert picture of a pot leaf with a smiley face and sunglasses, here.), but more specifically, we think successfully marketed canna-businesses are. So, let’s talk about how you can market your cannabis business on social media. Sponsored Social Media Updates are a No-No: For other industries, my first suggestion would be…

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crops

Is Organic Farming Sustainable?

As more people express concerns about GMO foods, many are turning to organic fruits, vegetables, and medicinal plants. The organic food market continues to rise in popularity among Americans of all backgrounds. As such, many farmers are transitioning to organic farming. While many American farms are still controlled by corporations or semi-government organizations, there is a growing number of individual…

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cannacon south directions | how to get to cannacon in okc | oklahoma

A Tipping Point for Cannabis in the United States?

Early last Wednesday morning, my phone lit up with calls from Oklahoma attorneys, accountants, and other interested parties who wanted to speak me about the results of Tuesday’s Oklahoma primary elections. A very liberal medical marijuana bill had passed in the state primary election. Not only was this the first cannabis referendum to be included on a primary ballot, but…

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dry trim machine

Four Ways a Dry Trim Machine will Help You Out

The debate over machine trimming your weed versus hand trimming has been around since machine trimmers came on the market. Hand trimmers have long argued that machines will destroy the trichomes and terpenes. With some of the machines on the market, that’s true. However, if you carefully select your dry trim machine, you can increase profits while still getting beautifully…

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cannabis shelf life

How Does Your Packaging Affect Cannabis Shelf Life?

So, you have opened a new dispensary, and you wish to provide the best quality cannabis available, or you like to stockpile and buy some variety. The problem that you face now is that you don’t necessarily know best practices regarding packaging. Keeping all your packaging branded correctly is one thing, but choosing the correct packaging methods for your needs…

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