Cannabis farmers of today have perfected the art of creating gorgeous, large, healthy plants. Follow the precedents they set and avoid these common cannabis growing mistakes. Mistake #1: Too Much Water One of the common mistakes new growers make is to give the plants too much water. With farming, everything comes down to finding the right balance. This is especially…
Read More
Accounting for 89% of all American-made wine, Napa and Sonoma County help to make California the long-standing wine capital of the US. And there hasn’t been much competition for a mood-enhancing, psycho-active commodity in the great state of grapes either. That is until now. Today, 21st-Century winemakers find themselves at a new agricultural and economic crossroads, especially in the era…
Read More
When you are establishing yourself in the cannabis industry, you may wonder the best way to communicate with customers and start to gain a steady and faithful following. You see many industry leaders on YouTube or Facebook preaching the importance of their strains and cannabis in general and you want to get to that level. Studies have shown that face-to-face…
Read More
Marketing cannabis to women entails more than just marketing to women. More specifically, marketing to women means marketing to different kinds of women, and not pigeonholing almost half of cannabis consumers. A March 2019 report called “What Women Want in Cannabis” from Headset, found women make up 1/3 of the cannabis market (around 31%); previous reporting found a much wider gap between…
Read More
Learn How Experiential Cannabis Marketing Can Translate to Brand Loyalty and Increased Sales It seems everyone is trying to keep up with the momentum of cannabis legalization lately. State by state, government officials find themselves penning laws designed to legalize and regulate medicinal and recreational cannabis sales. The close of 2019 even brought legalization to the federal stage with the…
Read More
With the legalization of cannabis spreading across the globe, and scientific studies of its medicinal and other benefits multiplying, it is becoming clear to all involved parties that hemp and cannabis testing is an important part of the equation. Testing is getting so much attention in fact, that ASTM International is developing standards for safety and quality within the industry. With…
Read More
As you start your cannabis business, it’s important to take into account how you are going to ensure the safety of your product and employees. Regardless of the type of business or product, preventing theft is paramount to a successful and thriving business. The probability of theft is exponentially higher in the cannabis industry, so we’ve put together a few things…
Read More
Cannabis is big business. As legislation around cannabis begins to loosen, the economic impact begins to grow – and the use of medical marijuana, CBD, and hemp is no longer a hush-hush dirty little secret. It is a publicly recognized business that is projected to be a $22 billion industry by 2022. And while it’s fantastic that multitudes of products…
Read More
Whether you’ve used cannabis for a while or new to the game, chances are you know and have dealt with weed stigma. It might have come from a family member, friend, boss or even just the public in general. It can be frustrating to deal with judgment from those around you when you know the effects of this natural plant.…
Read More