Branding For Success
This presentation will focus on the impact a proper branding strategy can have on the future outcome of a business’s launch, growth, market share, and overall industry impact in order to provide meaningful insight into how a business should plan its brand presentation, congruity, and product launches for maximal growth, especially related to start-up and…
The Real Cultivation Success Secret: Proper Drying, Curing and Storage
What’s the difference between successful cannabis harvests and mediocre results? The drying and curing process. The postharvest phase is a delicate—and challenging—time for cannabis cultivators. Traditional HVAC systems are known to cause erratic conditions, which is potentially disastrous for products that need stable, controlled environments. When growers can maintain the proper water activity levels during…
The Importance of Choosing the Correct Type and Size Container
Selecting the best container type and size for your growing operation depends on your goals—maximizing yield, minimizing labor, or optimizing water use. This presentation will explore the advantages of plastic versus mesh grow bags, as well as various sizes and their impact on dry-down, irrigation, and root development, and how container size affects plant spacing…
Ask Me Anything about Cannabis Legalization in New York
Every Wednesday at 4:20pm NYC time, Jeffrey does the leading show about cannabis legalization in New York. Past guests have included the Majority Leader of New York’s Assembly as well as staff of the Office of Cannabis Management. He will do a live version of this during his seminar.
Type 3 Branding and Maketing your cannabis business
As New York’s adult-use cannabis market continues to evolve, the Type 3 Branding License opens a unique pathway for businesses to build and promote cannabis brands without owning or operating a dispensary. This presentation will explore the purpose and scope of the Type 3 license, including who it’s for, what it permits, and how it…
Why Traditional Security Measures Are Not Enough to Protect the Cannabis Industry
Across North America, cannabis facilities and dispensaries are increasingly targeted for break-ins and theft. Growth facilities face significant security risks, including the theft of expensive high-tech equipment, loss of inventory, and potential danger to employees. Retail outlets which are often heavily reliant on cash transactions and high-value products are also vulnerable, risking not only financial…
GMP and Post-licensing
In this seminar, you will learn the role of GMP certification in cannabis processing and manufacturing. Key requirements for facilities, equipment, quality assurance, and record-keeping. Steps to achieve GMP certification and why it is crucial for long-term success. Post-Licensing Compliance & Operations Essential next steps after receiving a cannabis license in New York. How to…
Protecting Your Green: Utilizing Payroll, HR and Timekeeping for Maximum Compliance
Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and the legal ramifications of not having an electronic timekeeping system and more.
The Bond Of The Plant/Focusing On The Genetic State In A New Age
Justin will do a freestyle Roman Debate live performance with crowd interaction… Where he will tell stories and talk about the Culture & Plant bond.
Introduction to Cannabis Manufacturing
As the cannabis industry evolves, efficient and compliant lab operations have become a cornerstone of scalable, profitable manufacturing. This presentation provides an in-depth introduction to cannabis manufacturing with a focus on laboratory optimization—highlighting the critical role that process design, equipment integration, and workflow efficiency play in high-performance extraction and post-processing environments. Attendees will explore how…