Midwest Lansing 2025 Seminars

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Update on the regulatory landscape and current state of the cannabis industry in Michigan.

As the executive director of the Cannabis Regulatory Agency, Brian Hanna will give an update on the regulatory landscape and current state of the cannabis industry in Michigan.

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High-Tech Marketing: Leveraging AI to Elevate Your Cannabis Brand

Panelists: Justin Stephan, Canna AI Justin Dabish, Buddy As the Michigan cannabis market matures and competition intensifies, brands must adopt smarter, faster, more efficient and personalized marketing strategies. In this session, Jamie Cooper of Cooper Creative Company will explore how artificial intelligence is transforming cannabis marketing—from predictive consumer insights and dynamic content generation to automation and…

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Maximizing Deductions Under 280E & 471(c) Now and Planning for the Post-Rescheduling Era

In this session, we will explore the evolving landscape of cannabis taxation and regulation, with a focus on practical strategies to help cannabis businesses maximize legitimate tax savings under IRC §280E. We’ll begin with a clear explanation of §280E and the landmark court case that led to its enactment, setting the stage for understanding its…

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Ensuring Your Cannabis Clears Regulatory Tests and Standards

Cannabis cultivation is tough, especially with safety and regulatory standards getting stricter every day. As the industry booms—and federal legalization seems inevitable—the call for clean, mold-free cannabis becomes louder and louder. This issue has further been illuminated following widespread reports of pesticides being found in licensed cannabis in California. This session will break down the…

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Hemp for Victory? Hemp-Derived Cannabinoids and a Struggling Marijuana Market

Hemp-derived cannabinoids–particularly intoxicating hemp-derived cannabinoids have proliferated in the marketplace in the wake of the 2018 Farm Bill. Some prognosticators have taken the position that Congress federally legalized cannabis back in 2018. This proliferation of products has put the marijuana and hemp industries at odds. We will first break down the background of the 2018…

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Navigating Cannabis Business Taxes in Michigan

Join Sarah Russell from the Michigan Department of Treasury for an in-depth seminar on the tax responsibilities and compliance requirements for cannabis businesses operating in Michigan. This session will cover key topics including state tax obligations, common filing errors, recent regulatory updates, and best practices for maintaining compliance. Attendees will gain valuable insights into sales…

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What’s in a Name? The Coming IP War Over Brand and Trade Names

As cannabis markets mature and brands scale across state lines, the lack of federal IP protection is leaving cannabis brands increasingly exposed, with high stakes for those looking to scale or defend what they have built. Companies are investing heavily in brand identity, but few understand the legal risks of operating without enforceable national trademarks….

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Branding For Success

This presentation will focus on the impact a proper branding strategy can have on the future outcome of a business’s launch, growth, market share, and overall industry impact in order to provide meaningful insight into how a business should plan its brand presentation, congruity, and product launches for maximal growth, especially related to start-up and…

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Disciplinary Action in Michigan

A review of the last 18 months of disciplinary action in Michigan, the cost of non-compliance, and best practices for interacting with the Cannabis Regulatory Agency.

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Hiring to Firing in the Michigan Cannabis Industry

Join Brett Gelbord, partner in Dykema’s Labor & Employment and Cannabis Industry Groups for a primer on best practices in employment to ensure that your business stays compliant with both the employment-related CRA rules and the generally applicable state and federal employment laws.

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Introduction to Cannabis Manufacturing

As the cannabis industry evolves, efficient and compliant lab operations have become a cornerstone of scalable, profitable manufacturing. This presentation provides an in-depth introduction to cannabis manufacturing with a focus on laboratory optimization—highlighting the critical role that process design, equipment integration, and workflow efficiency play in high-performance extraction and post-processing environments. Attendees will explore how…

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