As the cannabis industry matures, brands are facing a new challenge: saturation. With dispensary shelves crowded with nearly indistinguishable products and consumer attention harder to earn than ever, how can cannabis businesses break through the noise?
This panel dives into bold, strategic approaches for building brand equity in an overcrowded space. From crafting distinctive brand identities and dialing in hyper-targeted messaging, to leveraging data-driven storytelling and consumer loyalty strategies, we’ll explore how today’s top marketers are carving out space—and staying relevant—in a fast-evolving market.
Panelists will share lessons from real campaigns, insights into emerging consumer preferences, and tactics for navigating price wars, product fatigue, and regional fragmentation. Whether you’re launching a new brand or revitalizing an existing one, you’ll walk away with practical ideas to differentiate, connect, and grow sustainably in an increasingly competitive cannabis landscape.
Jamie Cooper, Owner & Founder, Cooper Creative Co.
Jamie Cooper is a visionary marketing executive with over 20 years of experience in media, branding, and business development, with a distinct focus on the cannabis and hospitality industries. Renowned for launching and scaling brands from the ground up, Jamie combines strategic storytelling with digital innovation and cross-channel campaign mastery to drive measurable growth and cultural relevance.
She currently leads marketing and digital strategy for Oak Canna Brands and The Clinic Dispensaries, and spearheads Michigan brand initiatives for Ray’s Infused Lemonade—where she’s known for bold campaigns, CRM-led consumer engagement, and standout experiential activations. Her past leadership roles include driving brand architecture and marketing infrastructure for True North Collective and Five Star Extracts, and serving as Michigan Market Director and Interim President for Sensi Media Group, where she produced 60+ high-impact events and partnerships that cemented Sensi’s Michigan authority.
Jamie’s work has been featured in Business Insider, Leafly, High Times, Yahoo, MSN, and even Jimmy Kimmel Live. Recognized as one of the Top 3 Women in Cannabis by the Weed Bar Awards, Jamie has also been named to GRBJ’s 200 Most Powerful Business Leaders, Top 50 Most Influential Women in West Michigan, and Green Market Report’s 100+ Most Important Women in Weed.