Johnathan McFarlane is the VP of Sales & Marketing at RollPros, the leader in pre-roll automation. He previously served as head of strategy at Hybrid Marketing Co, one of the cannabis industry’s premier agencies, and Director of Marketing at Mobius, the post-harvest automation experts. Prior to his entry into the cannabis world, Johnathan built his marketing chops in fitness, working with big brands and superstar athletes like NFL star Rob Gronkowski and UFC legend George St. Pierre. At RollPros, Johnathan is passionate about their mission to bring quality joints to all, and to elevate the pre-roll category from its current position as the “hot dogs” of the cannabis world.