You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical model of loyalty. Whether you’re a retailer, brand, or B2B business, you’ll learn marketing tactics and techniques that can be used to build and maintain the loyalty of your customers. Attendees will walk away with a new perspective with which to analyze and execute all marketing activity, and learn actionable insights that can be applied immediately.
Johnathan McFarlane, VP of Sales & Marketing at RollPros
Johnathan McFarlane is the VP of Sales & Marketing at RollPros, the leader in pre-roll automation. He previously served as head of strategy at Hybrid Marketing Co, one of the cannabis industry’s premier agencies, and Director of Marketing at Mobius, the post-harvest automation experts. Prior to his entry into the cannabis world, Johnathan built his marketing chops in fitness, working with big brands and superstar athletes like NFL star Rob Gronkowski and UFC legend George St. Pierre. At RollPros, Johnathan is passionate about their mission to bring quality joints to all, and to elevate the pre-roll category from its current position as the “hot dogs” of the cannabis world.