Breaking into the cannabis industry. How to choose? This session will focus on new entrepreneurs that are entering the industry and how they will choose their cannabis career path. Since most of the attendees that come to MCBA are new entrepreneurs, they will benefit by understanding exactly what the right path is for them. This session is designed to give key insights on broad strokes in how each entrepreneur on a case-by-case basis can better understand what opportunities are really available to them, and where they would be the most successful. The session will break down each license type, the risks and rewards associated with each, and also touch on ancillary opportunities that entrepreneurs may or may not know about. Investors will benefit from this session as the session will give insightful information regarding the investment opportunities available on the national or global cannabis industry landscape.
Zeta Ceti, CEO/Founder, Green Rush Consulting
Zeta is the Founder and CEO of Green Rush Consulting, an internationally recognized cannabis consulting firm that has secured over 100+ cannabis licenses across 14 states and two countries for its clients. Zeta has over 25 years of experience in the cannabis industry and has helped patients and clients since the beginning of Proposition 215 in California in 1996. As a cannabis subject matter expert, he is sought out by entrepreneurs and government officials throughout the nation to assist in the development of cannabis businesses, policy, and education. With new states passing laws, Zeta’s current focus is supporting entrepreneurs in the development of their cannabis businesses, advocating for social justice issues, and developing a new streamlined approach to the license application process through technology