Zeta is the Founder and CEO of Green Rush Consulting, an internationally recognized cannabis consulting firm that has secured over 100+ cannabis licenses across 14 states and two countries for its clients. Zeta has over 25 years of experience in the cannabis industry and has helped patients and clients since the beginning of Proposition 215 in California in 1996. As a cannabis subject matter expert, he is sought out by entrepreneurs and government officials throughout the nation to assist in the development of cannabis businesses, policy, and education. With new states passing laws, Zeta’s current focus is supporting entrepreneurs in the development of their cannabis businesses, advocating for social justice issues, and developing a new streamlined approach to the license application process through technology