Exhibit / Virginia Beach 2027

350retail store licenses authorized statewide.

Who will they buy from?

Put your company in front of the operators, microbusinesses, processors, retailers, home growers, entrepreneurs and professional services building toward Virginia's July 2027 adult-use market.

DatesMarch 18–19, 2027

VenueVirginia Beach Convention Center

Virginia Market Proof

350

Retail Store License Cap

~$925M

Long-Run Adult-Use Sales Model

100+

Microbusiness Licenses by May 2027

Market structure

Days to Adult-Use Launch

Retail Marijuana License Types

55+

Initial Impact Licenses by Jul 2027

Medical demand

~$180M

Annualized Medical Sales Run-Rate

114,859

Medical Buyers in FY25

~$117

Average Medical Transaction

Home grow + consumer demand

~315K

Home-Grow Demand Pool

~$105M

Annual Home-Grow Spend

1.33M

Adult Cannabis Users

Sources, assumptions & methodology

Official Virginia counts use CCA, Virginia law, Census and SAMHSA sources. Adult-use sales and home-grow dollar figures are directional market scenarios documented below and should not be read as guaranteed revenue or attendance forecasts.

Adult-use sales model

The displayed ~$925M long-run market figure is derived from the 2026 Virginia Department of Planning and Budget fiscal-impact model. Its FY2032 6% marijuana-tax estimate of $55.5M implies approximately $925M in taxable adult-use sales. The model uses JLARC's lower-bound retail sales trajectory and predates the final July 1, 2027 launch timing, so it is presented as market scale rather than a guaranteed forecast.

Live launch countdown

The countdown is calculated in the visitor's browser from the browser-local calendar date to July 1, 2027. It reaches zero on launch day and does not depend on server time.

Medical market economics

CCA's seed-to-sale system recorded $29,942,138 in medical cannabis sales and 256,432 transactions in July and August 2026. Annualizing the two-month sales run rate produces about $180M; dividing sales by transactions produces an average transaction value of about $117. These are arithmetic run-rate measures, not CCA annual forecasts.

Home-grow demand pool and spend

SAMHSA estimates 1.331M Virginia adults age 18+ used marijuana in the past year. The 2024 ACS reports 6.577M Virginians age 21+ versus 6.937M age 18+, so the 21+ user pool is approximated at about 1.26M by applying that age ratio. Using the same 25% home-cultivation participation proxy used on the Minnesota page yields about 315K potential home growers. Applying the same conservative ~$333 annual spend assumption produces an approximately $105M annual home-grow demand pool. This is a CannaCon market-sizing scenario, not a Virginia CCA forecast.

Impact-license metric

The prior Tier V cultivation metric was removed because it described a narrow statutory cultivation tier rather than the broader addressable buyer pool. The replacement uses the initial impact-license milestone, which is more relevant to exhibitors evaluating new businesses entering the market.

Official sources

Who You'll Meet

Cannabis processing operator working with harvested flower in a production facility

Operators & producers

Cultivators, processors, manufacturers and emerging adult-use operators evaluating equipment, infrastructure and operating partners.

Cannabis product brands and retail packaging

Retailers & brands

Medical, hemp and future adult-use retail teams evaluating products, packaging, technology and supplier relationships.

Home grower beside flowering cannabis plants under indoor cultivation lights

Home growers & community

Virginia home growers, educators and cannabis consumers looking for genetics, cultivation products and practical knowledge.

CannaCon exhibitor booth on the show floor

Suppliers & professional services

Equipment, finance, compliance, security, technology and professional-service companies supporting Virginia cannabis businesses.

Why This Matters for Exhibitors

01
Retail launch creates new vendor decisions
Virginia has a defined adult-use launch date and a new licensing framework, putting operators into planning and supplier-selection mode.
02
New licensees need physical infrastructure
Cultivation, processing, retail and microbusiness operators need equipment, packaging, technology, security, compliance and facility support.
03
Existing medical demand is already active
Virginia enters adult-use implementation with an established regulated medical market and more than 114,000 unique purchasing patients in FY25.
04
Home grow broadens the demand pool
Legal home cultivation creates an additional market for genetics, lighting, nutrients, environmental controls and cultivation education.

CannaCon Virginia Beach

Virginia's cannabis market is being built right now.

Retail adult-use sales are scheduled to begin July 1, 2027. Licensing, facility planning, supplier selection and operating decisions are happening before market launch, while Virginia’s established medical program and legal home grow already support active demand.

Get in while Virginia operators are choosing who they'll do business with.

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