As the Founder & CEO of CannaPlanners, Will Read brings a no-nonsense approach to disrupting the cannabis industry. His background is as dynamic as his leadership style, spanning music, tech, and entrepreneurship. After sharpening his skills in business development at Apple, Will launched CannaPlanners in 2016 to normalize cannabis through bold design and next-level digital marketing.

With a decade of experience in tech and branding, he’s tackled the industry’s toughest challenges—breaking down stigmas, boosting brand visibility, and helping cannabis businesses make noise in a crowded market. Under his leadership, CannaPlanners has become the go-to partner for cannabis brands ready to level up, offering services like branding, custom websites, SEO, and loyalty marketing. A creative strategist at heart, Will is all about growth—both for his clients and his team—while changing the way the world sees cannabis.