Veronika Alfaro, a first-generation Mexican American, embodies resilience and determination. As the
founder of Mi Sota Essence—the first Latina-owned cannabis company in Minnesota—she has shattered
glass ceilings and paved the way for others.
Veronika’s personal experience navigating the limitations of traditional Western medicine fueled her
passion for destigmatizing cannabis. She believes in its healing potential and advocates for its
acceptance. But her mission extends beyond business success.
Within the cannabis industry, Veronika actively creates space for Latinos. She knows firsthand the
importance of representation and inclusivity. Mi Sota Essence isn’t just about products; it’s about
community, education, and empowerment. Veronika’s advocacy work transcends labels. She promotes
mobility—both physical and metaphorical—by encouraging self-empowerment. Education becomes a
tool for change, movement a catalyst for growth, and cannabis a means of holistic well-being. Self-care,
too, is central to her philosophy.
Veronika Alfaro’s impact reverberates far beyond her personal story. She inspires others to embrace their
unique paths, break down barriers, and create positive change.