As the Founder/CEO of Minorities for Medical Marijuana, Inc., Roz McCarthy was named High Times 100 Most Influential People in the Cannabis Industry 2018. She is responsible for the day to day operation and is the chief strategist involved in developing advocacy, education, and marketing campaigns to promote awareness, information, and education about the efficacy of medical marijuana. It is a varied role that includes planning, marketing, advertising, public relations, event organization, fund development, sponsorship, and research. The work is often challenging and fast-paced.

Minorities for Medical Marijuana, Inc. (M4MM) is a 501c3 nonprofit organization focused on advocacy, education, and outreach as it relates to the social, medical, business, and public policy aspects of the cannabis industry. M4MM is a membership based organization working hard to make sure people of color have a true quantifiable opportunity to participate in this marketplace and are afforded adequate access to care despite their economic situation. M4MM currently has presence in 15 states throughout the country.