Paul brings nearly 20 years of analytics and data technology experience.  Starting in 1999, Paul helped build Urchin Software Corp into a leading online analytics provider, culminating in its acquisition by Google in April 2005.  Paul became the Head of Google Analytics Sales and Consulting and his leadership contributed to the deep integration of Google Analytics strategy with AdWords, AdSense and Google Display ad sales, transforming the Google sales conversation from ad spend-focused sales to results-focused sales, adding well over $2B in incremental revenue by the time of his departure. Five years ago, Paul nearly lost his leg and actively sought natural alternatives to the massive amounts of opioids he was prescribed. His recovery inspired his entry into the cannabis industry and the formation of Lucid Green.