Leif Olsen, co-founder of Catalyst BC, is a legacy operator, seasoned professional, and trailblazer in the cannabis industry with extensive experience in licensing, operations, start-ups, and branding. Leif began his career in regulated cannabis in 2008 when he co-founded Kind Love, a pioneering medical and adult-use cannabis company in Colorado. By 2015, Leif co-founded Catalyst BC in response to the surging demand for regulated cannabis expertise, operational excellence, consumer-focused marketing, and groundbreaking solutions throughout the supply chain. Since its inception, the Catalyst team has assisted clients in 17 states and 6 countries and has been instrumental in securing over 55 licenses across eight states with a near-perfect success rate.

Leif’s influence extends beyond consulting. He has been instrumental in creating several ancillary companies, including Allele Genetics, 303 Seeds, Compliant Packaging, and Greenhaus Industries. Notably, Greenhaus Industries was acquired by Pipp Horticulture, setting a global standard in vertical farming solutions. In his current role at Catalyst BC, Leif leverages his deep industry knowledge and Lean methodologies to integrate Kaizen-like approaches, providing valuable insights and strategies to emerging and established cannabis operators.