Kyra Reed is the Director of Partnerships at The Panther Group and the founder of Women Employed in Cannabis (WEIC), the largest online community for women working in cannabis. She is a marketing, branding and social media expert, called a pioneer by Entrepreneur Magazine in 2011 for her cutting-edge work with the legendary Sunset Strip. In 2019 and 2020 she was acknowledged as one of the “100 Most Important Women in Weed” by Green Market Report and awarded the Women’s Leadership Award for Community Activism in 2022. Kyra was a social media industry veteran and a community-focused brand innovator.She was named a ‘Social Media Pioneer,’ by Entrepreneur Magazine and her work in social media has been featured in The NY Times, Tech Crunch, NPR and 20/20. She has guest-lectured at UCLA and USC and has spoken at a number of conferences, including SXSW, Digital Hollywood, Digital Music Forum West, Blog World, ASCAP Expo and more. Her work has been featured in top tier media outlets including The New York Times and NPR. Reed is the author of Blog 101, a beginner’s guide to blogging and a contributor to The Power of Real-Time Social Media Marketing. She has been a speaker on branding and marketing at MJ BizCon, Global Cannabis Conference and New West Summit. She currently hosts a podcast, Women Leading in Cannabis, on the PodConX Network.