Johnathan is the Director of Strategy at Hybrid Marketing Co, the world’s largest cannabis-focused marketing agency. He builds creative branding, marketing and advertising solutions that are tied to business goals. B2B, B2C, dispensaries, brands, you name it, he’s done it! Johnathan’s passion lies in helping Hybrid’s clients grow, (and avoid the many, many mistakes he’s made across his long career in this industry). Prior to his entry into the cannabis world, Johnathan earned his marketing chops in the fitness scene, working with big brands and superstar athletes like NFL player Rob Gronkowski and UFC legend George St. Pierre.