Jill is a Registered Dietitian and received a Master’s of Science in Nutrition, Dietetics and Food Science. Jill started one of 1st cold press juice companies, Vibrant Earth Juices in Santa Barbara, using High Pressure Processing instead of heat pasteurization to preserve the juice nutrients. Jill started a beverage distribution company, launching the first alcoholic kombucha in Colorado and sold it to a larger distribution company. She noticed there were not any similar health and safety standards in cannabis that were required in the beverage industry. She was determined to find a way to “clean weed”. As Founder & CEO,  Jill’s aim was—and remains—to protect consumers and patients by helping producers put clean, safe product on the market.  In 2013, Jill was named Female Entrepreneur of the Year in Emerging Business by the Santa Barbara Women’s Economic Ventures group. Most recently, Jill was selected by Marijuana Business Daily as one of their 2019 Women to Watch in Cannabis.