Bryce Ridpath is the Director of IT/Data/Mail for SSI. He is an IT and Data expert! Bryce will speak to the processes of collecting the data needed that allows SSI to provide “real” and “lucrative” redemption results to our customers. He will discuss the level of security that SSI provides when it comes to handling your proprietary data as well as discuss the inner workings of Direct Mail, what you can and cannot do with mail and anything else IT related.