| Three main challenges are driving the need for digital transformation in the cannabis industry: producers can’t get mindshare, distributors can’t keep up and retailers have limited visibility. A simple, efficient and powerful e-marketplace is needed!The objectives of this presentation are to expose the growing challenges that are facing buyers and sellers, and educate attendees about opportunities and solutions to streamline procurement, distribution and payment processes in the Cannabis Industry. |
Heather Vaughan; CEO/Founder of Andraste Technologies
Heather Vaughan is the President and Founder of Andraste Technologies Inc, a software
company specializing in wholesale cannabis platforms and business intelligence. After operating in the
medical cannabis space, Heather participated in a recreational cannabis business in the state of
Washington in 2013. She has worked for the last 15 years in the technology and software industry for a
Fortune 500 company and has experience launching and designing software platforms. Heather
attended the University of Washington and the University of Utah, in the fields of Criminal Justice and
Computer Science. Over the last 2 years she has focused on helping other businesses launch their
software platforms to achieve greater brand visibility, improved customer response, and the importance
of business intelligence.