Rob Sims, Co-Founder, Primitiv
Rob Sims enjoyed a successful nine-year career as an offensive linemen in the NFL, plying his trade with the Seattle Seahawks and Detroit Lions. Rob lives in metro Detroit with his wife, Natalie, and their three children.
Prior to turning pro, Rob was an accomplished collegiate athlete: as a three-year starter and National Champion for The Ohio State Buckeyes, he captained the team during his senior season at OSU.
Rob and Natalie have been recognized for their philanthropic contributions and service to local and national charities including the Detroit Police Athletic League, the Yatooma Foundation, the Children’s Center, and the V Foundation for Cancer Research.
As an ex-professional athlete turned entrepreneur, Rob has diligently pursued his passion for business. Locker Room Consulting provides a platform for Rob to share his expertise in the real estate industry while continuing his philanthropic endeavors and serving as a valued mentor to his peers.
Rob’s latest venture is Primitiv Group, a cannabis research company co-founded by Rob and Calvin Johnson Jr., who have first hand experience with the medical benefits of cannabis and its ability to provide relief from chronic pain. Primitiv seeks to advance the cause of medical grade cannabis by researching the natural health benefits of the plant. Primitiv is a member of the Michigan Cannabis Industry Association which advocates for a favorable political policy environment for Cannabis to thrive by promoting sensible laws, regulations and setting industry best practices among members.
Sims is also partnered with NESTRE, a mental and cognitive strength training company, combining the science of neuroplasticity with AI/Machine Learning technology, to personalize how people perform better, feel better, and get better.
When he’s not overseeing his business at Primitiv or Locker Room Consulting, Rob is a backyard warrior – of the grilling variety. He uses his Big Green Egg to smoke, grill, and bake a variety of mouthwatering foods for his friends and family.
Sims is on Instagram @robsims67