There are hundreds of cannabis breeders already selling seeds today and plenty more people are interested in producing their own seeds. As the cannabis industry continues to expand into new markets, breeders face unique challenges in marketing and selling their seeds. “The Business of Breeding: Building a Profitable Cannabis Seed Brand” is designed to provide breeders and those interested in breeding cannabis genetics, with practical insights into some of the fundamental aspects of the industry.
This presentation will cover essential topics such as deciding which strains to grow, determining the right pricing and pack sizes for your seeds, building relationships with seed banks and customers, identifying and reaching your target audience, and exploring niche markets that offer opportunities for specialization. Attendees will learn how to make informed decisions on product offerings, navigate the complexities of the cannabis seed market, and establish a sustainable business model that aligns with their breeding goals.
Whether you’re new to the industry or looking to refine your approach, this presentation offers straightforward strategies to help you build a successful cannabis seed business.
Katlin Brown, Manager, The Seed Cellar
Kate brings a wealth of experience to her role as a presenter on “The Business of Breeding: Building a Profitable Cannabis Seed Brand.” With a background as a grower, extractor, and seed specialist, she has developed a comprehensive understanding of the cannabis industry from multiple angles.As the manager of the Seed Cellar, the largest brick-and-mortar retail seed store, Kate has a deep insight into the seed market and the nuances of successful breeding and sales strategies. Her leadership at the Seed Cellar has positioned it as a leading resource for both new and seasoned growers, offering a broad selection of high-quality seeds and expert advice.
In her presentation, Kate will draw on her extensive background to provide actionable strategies for building a successful cannabis seed brand. She will cover essential topics such as strain selection, pricing, pack sizes, and market positioning, offering practical insights based on her experiences in both cultivation and retail. Attendees will benefit from Kate’s hands-on knowledge and proven strategies to help them navigate the complexities of the cannabis seed market and achieve long-term success in their breeding ventures.