As the cannabis industry matures, the market is becoming increasingly competitive for both licensed and ancillary businesses. Insight into established and emerging markets is now more valuable than ever as business owners are searching for ways to obtain new leads, make informed decisions, and expand their businesses. Data analytics is an important tool used across industries, and though the cannabis industry is relatively new, data analytics provides the greatest growth opportunity for businesses in all phases of development. Cannabis data analytics can be used to identify cannabis-friendly banking solutions and services, locate compliant real estate options, understand customer purchasing habits, and obtain accurate contact information for operators. With data analytics, cannabis is no longer an industry of trial and error, and in this session, operators, ancillary businesses, vendors, legislators, investors, and other industry stakeholders will learn how to obtain and utilize data analytics to perform revenue-driving market research and sustain long-term growth.
Adam Hutchison, Member, CannaSpyglass
Prior to co-founding CannaSpyglass, Adam Hutchinson was President of Stonebridge
Consulting, a business advisory and technology service for the energy industry. Before this
position, Hutchinson held positions in engineering and technology at Petrohawk Energy,
Chesapeake Energy and Accenture after earning a degree in chemical engineering from the
University of Oklahoma. Since entering the cannabis industry, Hutchinson has utilized his
expertise to grow the CannaSpyglass market intelligence platform with a founder-led go-to-
market strategy. He currently lives in Oklahoma and enjoys spending his free time with his wife, two sons, daughter, and pets at the lake.