As the cannabis industry matures, the market is becoming increasingly competitive for both licensed and ancillary businesses. Insight into established and emerging markets is now more valuable than ever as business owners are searching for ways to obtain new leads, make informed decisions, and expand their businesses. Data analytics is an important tool used across industries, and though the cannabis industry is relatively new, data analytics provides the greatest growth opportunity for businesses in all phases of development. Cannabis data analytics can be used to identify cannabis-friendly banking solutions and services, locate compliant real estate options, understand customer purchasing habits, and obtain accurate contact information for operators. With data analytics, cannabis is no longer an industry of trial and error, and in this session, operators, ancillary businesses, vendors, legislators, investors, and other industry stakeholders will learn how to obtain and utilize data analytics to perform revenue-driving market research and sustain long-term growth.