During this seminar the Panel will answer these questions:
- How I Got Here: Panelists briefly share how they pivoted from traditional industries (law, retail, finance, hospitality, tech) into cannabis.
- Relevance Through Reinvention: What makes a brand or professional voice stand out in cannabis today?
- Legal & Social Considerations: Navigating compliance, community trust, and equity as a new entrant.
- Scaling Smart: Avoiding burnout, understanding capital, and building a sustainable footprint.
- Authenticity vs. Hype: Standing out without selling out in an oversaturated and trend-driven market.
Calandra Revering, Attorney/Owner, The Good Zen
Calandra Revering, Esq.
Calandra is an accomplished attorney and justice advocate with over 22 years of experience in private
practice. She specializes in Criminal Defense, Family Law, Civil and Family Mediation, and conducting
neutral workplace employment investigations. In addition, she is a sought-after speaker on social equity
in Cannabis Law, actively engaging with public and political audiences on cannabis legislation and policy.
Recognized for her courtroom expertise, Calandra has successfully tried numerous high-profile criminal
cases in State and Federal Courts, thriving on the dynamic challenges of jury trials. She approaches her
work with dedication, patience, and open-mindedness, steadfastly advocating for equality, respect, and
justice for all community members. Practicing in courts across and beyond the Twin Cities, she brings a
comprehensive understanding of the interplay between law, facts, and cultural context.
Since 2002, Calandra has expanded her impact beyond private practice. She has served as an adjunct
professor, teaching legal courses, trial advocacy, and master’s-level classes in international politics and
law. She has also presented numerous CLE seminars on topics ranging from DWI practice to diversity in
the legal profession.
In addition to her legal career, Calandra is the owner of Good Zen, a dispensary located in Brooklyn Park,
and the co-founder of SLAY Beverage, a THC elixir brand created in partnership with her son. Both
ventures are dedicated to supporting minority and LGBTQ+ communities. She is the founder of CUJI-
Communities Unifying Thru Justice & Inclusion and Minnesota Association for Black Cannabis
Professionals (MABCP).
Her passions include mentoring law students and young attorneys, advocating for juvenile justice,
fostering entrepreneurship, and improving access to justice for underserved communities. Calandra is
deeply committed to ensuring equal and fair treatment for all, both within and beyond the courtroom.