Featuring women-led brands who have built bold, standout identities. This panel dives into design, storytelling, cultural authenticity, and brand longevity.
Veronika Alfaro
Veronika Alfaro, a first-generation Mexican American, embodies resilience and determination. As the
founder of Mi Sota Essence—the first Latina-owned cannabis company in Minnesota—she has shattered
glass ceilings and paved the way for others.
Veronika’s personal experience navigating the limitations of traditional Western medicine fueled her
passion for destigmatizing cannabis. She believes in its healing potential and advocates for its
acceptance. But her mission extends beyond business success.
Within the cannabis industry, Veronika actively creates space for Latinos. She knows firsthand the
importance of representation and inclusivity. Mi Sota Essence isn’t just about products; it’s about
community, education, and empowerment. Veronika’s advocacy work transcends labels. She promotes
mobility—both physical and metaphorical—by encouraging self-empowerment. Education becomes a
tool for change, movement a catalyst for growth, and cannabis a means of holistic well-being. Self-care,
too, is central to her philosophy.
Veronika Alfaro’s impact reverberates far beyond her personal story. She inspires others to embrace their
unique paths, break down barriers, and create positive change.
Allie Mann, Co-Founder Moonlight Cannabis
I’m Allie Mann, co-founder of MOONLIGHT. MOONLIGHT is a functional cannabis company that offers high-quality edibles and beverages, made with a variety of cannabinoids to address different needs at varying dosages. Each product is made for a specific effect. From destressing and giggling to daytime energy and better sleep – we make the products to get through life. We are steadfast in destigmatizing the plant, making it approachable and educating people about the plant.
We started this because I needed this. My son was diagnosed with Autism at age 3. The depression, stress and utter fear I felt was too much for me to take. Plus he was difficult to parent! I needed something to help take the edge off without getting ripped. I had been a regular cannabis user for years, but only used it for well, honestly… getting ripped.
When I discovered low-dose cannabis, I liked the milder effects. I was more patient, more fun-loving and able to tolerate the daily struggles without losing my shit (as often). But the shopping experience was less than ideal. I wanted a brand that spoke to me, and I wanted products to do more than just get me high.
My husband and I spent years finding the best quality products and formulations. We put our blood, sweat and tears into building a modern, memorable brand that makes the shopping process straightforward and most importantly – makes people happy. We’ve got great brand recognition here in the Midwest and have many happy customers – our MOONIES as we lovingly call them. And we’re moving forward with rec where we will continue our mission of clarity and approachability in cannabis.
Diane Afrooz – Co-Founder Kita Soda
Diane Afrooz, a seasoned entrepreneur with a decade of experience as a salon and yoga studio owner and an 8-year tenure as an Aveda national brand educator, made a pivotal, pioneering shift into the hemp industry in 2019. Co-founding a hemp farm, she quickly adapted to the evolving market, navigating the industry’s early challenges, and supporting the development and launch of Kite Soda, Minnesota’s first craft THC soda, in September 2022. As an acting Managing Member, Diane has been instrumental in overseeing sales, account management, marketing, brand voice, and national expansion through a robust distribution network, positioning Kite Soda for continued growth
Mariesa Sun-Saenz, Founder Social AF Agency
Mariesa Sun-Saenz is a dynamic force in the cannabis and creative industries, bringing over a decade of experience in hospitality, event production, artist management, and small business consulting. As the founder of Social AF Agency, she is leading innovative efforts in Minnesota’s emerging cannabis market. Developing a statewide B2B network, building a commercial advertising portfolio, and launching a B2C tourism portal that highlights local cannabis-friendly experiences.
A passionate cultural curator and international tour guide, Mariesa is known for creating immersive, meaningful events that connect people to place, community, and story. Her work bridges the worlds of cannabis, music, and experiential tourism with an emphasis on equity, authenticity, and economic empowerment.
This year, she is also one of the producers behind the 6th Annual Legacy Cup, Minnesota’s premier celebration of cannabis culture and competition, happening on September 27, 2025.
Whether onstage, online, or onsite, Mariesa is building platforms that uplift community voices and help shape a more inclusive cannabis future