Through a real world look at operational data related to wholesale cannabis sales, order fulfillment and direct customer feedback related data, the presentation will help owners/operators of cannabis related businesses understand how to source basic data related to their operation. Specific examples including use of social media, eCommerce, inventory management and other tools are highlighted to help illustrate that relevant data is generated from a number of different sources. Additionally, the tools used to aggregate and analyze useful data can be inexpensive and integrated into current processes, without having to be a software developer.