To foster loyalty in today’s hyper-competitive recreational cannabis marketplace, brands and retailers must strive to know their customer’s ever-changing behaviors, preferences, desires, and motivations. Gaining this edge comes from tracking and monitoring shopper habits and behaviors in real-time from inside and outside of your physical store and event spaces while keeping data anonymous and compliant with data protection legislation.
Scott Hauman, Chief Growth Officer, Firebolt
Scott Hauman is the Chief Growth Officer at Firebolt Group where he leads the development and implementation of sales-driving field marketing and branding programs that support Firebolt’s mission and long-term vision. Before coming aboard with Firebolt, Scott was an executive business leader with The Integer Group where he spearheaded innovation and IP development as their network-wide Chief Innovation Officer, responsible for surfacing and operationalizing next-generation ideas and platforms. Prior to becoming CIO, Scott was Integer’s Head of Strategy, accountable for the performance, development, and integration of the agency’s Insight & Strategy department (with 30+ account planners and strategists) and providing leadership to the special commerce-driving units within the department: shopper marketing planning, data & analytics, e-commerce, experience strategy, and retail strategy.
Scott’s career spans both agency-side and client-side environments. He has helped propel category-leading brands forward such as AT&T, Frito-Lay/PepsiCo, Exxon Mobil, Bosch, Coca-Cola, Toshiba, FedEx, Purina, Wells Fargo, Yale University, and more. Prior to joining Integer, Scott co-founded NewFoundry (https://thenewfoundry.com/ ), a pioneering innovation studio working on cutting-edge technologies and experiences for brands in the connected-car and autonomous vehicle space.
His never-ending quest to understand the hearts and minds of global retail shoppers and consumers keeps him actively involved in helping young entrepreneurs bring their ideas to life as a speaker and advisor to several non-profit organizations across the United States. He recently published his first book, titled Brand Stance: a step-by-step guidebook for building a purposeful and thriving brand. For more information, visit brandstance.com