Skip to content

How to Strategically Navigate the Complex and Competitive Landscape of the Virginia Cannabis Market to Take your Business and Investments to the Next Level

November 20, 2021 | 3:30 pm | 4D | Operations Management

As the expansion of the cannabis market resumes in the wake of the pandemic, investors are eager to enter the Virginia cannabis market which is projected to reach over $50 million in sales by 2024. An established regulated retail cannabis market in Virginia is on the horizon, however there are still hurdles to clear with several years of regulatory work ahead and elections approaching. Investment enthusiasm must be tempered by calculated planning and awareness of the challenges and inherent risks in this rapidly evolving market. Now is the crucial time to strategically prepare applications, build successful teams, and place future investments in companies that are positioned to be successful industry leaders.
In this session, Nic Easley, CEO of 3C Consulting and Managing Director of Multiverse Capital, will share his insights and experience from the operational, regulatory, and investment sides of the cannabis industry to educate all on the dos and don’ts from the trenches and how to create successful businesses and investments for years to come. Nic will coach entrepreneurs and investors on how to navigate the critical areas of business planning and applications, regulatory compliance, and profitability. Gain a deeper understanding through Nic’s industry overview and learn how to prepare for the future in Virginia, identify the other opportunities in other emerging states, and investing in public vs. private markets.

Nic Easley, CEO of 3C Consulting, Managing Director of Multiverse Capital LLC™

Nic Easley is the founder and CEO of 3C Consulting, LLC™, a leading strategic consulting firm in the global cannabis industry, and the Managing Director of Multiverse Capital, a cannabis and hemp venture firm. Nic Easley has been at the forefront of the industry for the past decade and is a globally recognized expert and a sought-after writer, panelist, and keynote speaker. Nic’s scientific background, combined with over 15 years of agricultural field and biological experience, offers the cannabis industry new possibilities of productivity, profitability, and professionalism. He has worked with over 1,000 cannabis companies in over 36 U.S. States, two U.S. Territories, and nearly 22 countries, guiding entrepreneurs and investors through the industry’s complex operational and financial aspects. Nic helps build companies based on practicality and altruism, striving to balance benevolent and patient-focused business practices with profitability. He is widely known for strategically importing demonstrated best practices from other industries to the cannabis space and helping businesses navigate the complex regulatory landscape. Nic has contributed to the global advancement of cannabis policy, including educating delegates on medical cannabis at the U.N. Intergovernmental Expert Group Meeting on International Challenges Posed by the Non-Medical use of Synthetic Opioids. He is a Veteran of the United States Air Force, fluent in numerous languages, and holds degrees in both Environmental Studies and Biology. From his wealth of knowledge and experience, Nic creates unique presentations, rich with candor and in-depth information, that he’s shared on stage at conferences throughout the world.

Sign up for our newsletter