Cannabis businesses are faced with market saturation and the extra burdens of high compliance costs such as testing, waste disposal, Metrc tagging and more. Additionally, because of IRC §280E, cannabis businesses pay higher taxes. Too often, owners drive the business by the seat of their pants—with no direction. Our discussion will focus on how to use the right numbers to increase revenue, profit and cash. It is essential that CEOs understand the numbers that drives their revenue, profit, and cash flow. We will learn about these drivers and how to use it to reach your financial targets. Profit is more important than revenue, and cash is more important than profit