Skip to content

How Cannabis Retailers Can Benefit from Omni-Channel Sales

July 22, 2022 | 3:00 pm | Room 2 | Operations Management

Running a cannabis retail operation is not easy. For many successful retailer operators, they’ve waited patiently for months and some times years to get licensed. Now that they’ve made it through the licensing gauntlet, its time open shop and start getting a return on their investment. The most successful retailers realize they need an omni-channel strategy to not only compete but win. It’s no longer good enough to just sell at your storefront. Rather you should be selling on your on website as well as multiple consumer marketplaces to give your company the best shot at increasing revenue. To pull off an omni-channel strategy, technology plays a critical role in connecting these disparate systems. We will dive into how to evaluate and roll out an omni-channel strategy within cannabis today!

Chris Violas, CEO, BLAZE

Chris Violas is the founder and CEO of BLAZE® responsible for ensuring the successful execution of development, strategy, and vision. His experience in the cannabis industry began over 10 years ago after he suffered an injury as a D1 soccer player at Cal Poly University. After seeking an alternative to traditional medicine, his experience with cannabis motivated him to start a cannabis delivery service on the central coast of California which he eventually sold in 2014 to pursue a career in technology. He quickly found himself as an account executive on the technology team at Rosetta, a digital ad agency, where he helped build and deploy digital technology experiences for Fortune 100 companies. In 2016, Chris became an account manager at Amazon Web Services and moved up quickly to the west coast lead for accelerators and incubators for the AWS Startup Team. While at AWS, Chris interfaced regularly with some of the most successful startups in the Bay area and worked closely with their respective CTO’s and technology teams. During this time, Chris began developing a cannabis ERP software that could help streamline operations for every sector of the seed-to-sale supply chain and BLAZE® was born. Since then, he’s led BLAZE® to successful seed and series A fundraising rounds, integrations with over 60 cannabis software partners, and processed over $1 billion in cannabis sales annually for 400+ dispensaries.

Sign up for our newsletter