Better Decisions Through Data: How to Utilize Technology to Mitigate Risk and Manage Loss Prevention

October 6, 2023 | 1:25 pm | Room 1 | Operations Management

Data is only useful if you use it and know how to use it. When it comes to the cannabis industry, there are a wealth of software solutions and platforms available to businesses, but understanding how to apply these analytics and insights to help a business grow and scale can be overwhelming. This presentation will focus on what technologies exist in the emerging marketplace and how traditional data solutions are shaping industry-specific software for an improved user experience. Dawne Morris, co-founder and CMO of PROTEUS Business Solution, Inc., will provide a comprehensive overview of the current cannabis tech landscape and how businesses can better utilize their unique data to improve operational efficiency, advance business intelligence, mitigate risk, manage loss prevention, and scale their company. In addition, audience members will receive focused content on ERP solutions, retail delivery, and tracking services, cashless payment applications, and how to customize ERP to fit company needs and goals. 

Dawne Morris, Co-founder and CMO, Proteus 420

Dawne Morris is the co-founder and CMO of PROTEUS Business Solution, Inc., an online enterprise resource planning (ERP) system for businesses in e-commerce, retail, and healthcare, as well as highly-regulated industries, including alcohol and cannabis. Dawne brings decades of finance, digital marketing, and design experience to the organization. She previously helped grow and expand digital agency and developed a successful hosting enterprise, Illuminated Hosting Service, LLC.

In 2008, Dawne pivoted her expertise to the cannabis market, partnering with her now husband, David Morris, to establish PROTEUS 420. Considered one of the first and most trusted cannabis seed-to-sale software systems, PROTEUS 420 is focused on business growth and a streamlined user experience, while addressing the complexities of industry compliance. Dawne was instrumental in integrating her knowledge of internet marketing into the technology platform to help businesses scale successfully. As a market leading system, PROTEUS 420 supports manufacturing, cultivation, distribution, and dispensary operators in markets throughout the U.S. and North America.

Dawne’s entrepreneurial drive coupled with her expertise in product and software development, has allowed PROTEUS Business Solution, Inc., and its industry-specific platform PROTEUS 420 to thrive in the technology space and become an operational staple. Her intuitive understanding of business operations and supply chain needs has made Dawne a sought-after industry spokesperson specializing in branding and identity, software, web development and design, human resources, finance and management.